Political Marketing In French Political Party

Résumé du document

"Political marketing is a phenomenon where parties develop political manifestos based around the results of qualitative and quantitative marketing research" ("Political Marketing, A global perspective, D.G. Lilleker & J. Lees-Marshment). However, political marketing is not just that. This phenomenon was founded to respond to the rise of better educated, more critical and informed voters. It was born in the United States of America in 1932. It was around the year 1952 that politicians became aware of what represented the political marketing for the success of their election campaigns. The rise of television in the society at that moment gave the opportunity for each political party to be watched by more people. In the United States of America, presidential candidate Eisenhower addressed the voters through the television, and through a unique subject based on a technique of commercial marketing, known as the Unique Selling Proposition (USP). In France, political marketing became popular more than ten years later, during the presidential elections of 1965. We will examine the various facets of political marketing in this document.

Extraits

[...] However that allowed me to be informed more about parties of France. [...]

[...] In terms of tools of political marketing, it is imperative to bend over the question of Internet. Although the CNIL bends over the problem after many critics are listened there is not still a legislation forbidding or authorizing this kind (genre) of practice. The next presidential elections of 2012 will doubtless be those of the use of Internet and certainly with a higher frequency. We can ask the question to know if there will be a rule louse to avoid the abuses. [...]

[...] It is possible to buy those articles by connecting on the website www.sarkozy.fr. There are also tee-shirts and stickers for high-tech . C. The new technologies Internet The increasing of Internet in France brings the UMP candidate to use this communication tool massively. This use of the most recent communication tool has several forms. THE UMP is the party which was the most reagents on the use of Internet in that campaign and on this point it is ahead of on the others. [...]

[...] Once again it allows the UMP to target a younger population by using that channel of communication. To make a success with its Internet strategy (notably for blogs), the party appealed in a strategic Committee, which is composed by Claude Malhuret and Thierry Solère, councillor of Hauts-de-Seine, and who includes several specialist of the Web like Loïc Le Meur, who is a specialist of blog media and the boss of the company Six Apart Europe, whose platform TypePad accommodates the blogs of the party. [...]

[...] It is also that the political marketing. For men the star product in suitcase and for women there are handbags and for children the UMP sells a little case The UMP tries to seduce families by selling products for all ages. Selling items for younger people must mean that UMP cares about the future. On each item you can see the sentence “Everything is possible” with a photo of Nicolas Sarkozy. This is the message which Sarkozy send to electorate. [...]