The EU and the ASEAN

Thèmes abordés

EU, ASEAN, bjectives, structures and capacities

Résumé du document

The EU and the ASEAN are two powerful blocs with different stories, objectives, structures and capacities. This study provides an overview of different economic aspects. The aim of this study is to compare and contrast the two main regional trading blocs and to discuss the implications for marketing managers operating in these blocs.

Both similarities and differences will be studied concerning the two blocs in the first part. The level of integration of each bloc will be studied as it is very different due to the fact that they are completely different powers. The WTO and trade will also be studied to determine the implications of EU and ASEAN. The EU and the ASEAN

Extraits

[...] Concerning political integration, there is, therefore, a big difference between the EU and the ASEAN. The EU is built on a supranational governmental organisation, whereas the ASEAN does not have any formal mechanism for the management of member states' issues. It is therefore evident that EU is much more integrated than the ASEAN in terms of political integration members of the EU introduced the euro in 1999. Some countries have chosen to adopt the single currency while other countries have yet to meet the requirements to join. [...]

[...] (2003) Regionalism in the New Asia-Pacific Order. Vol The Political Economy of the Asia-Pacific Region. p.88. European Council on Foreign Relations (2012) The euro crisis is threatening the EU Single Market. http://www.ecfr.eu/article/commentary_the_euro_crisis_is_threatening_the_eu_ single_market - accessed 28/04/2015. European Union (2012) 20 Years of the European Single Market. publications office. European Union (2013) Living in the EU. http://europa.eu/about-eu/facts-figures/living/index_en.htm - accessed 10/04/2015. Giplin, R. (2011) Global Political Economy: Understanding the International Economic Order. Princeton University Press, p.361. [...]

[...] In the ASEAN, the disparity between countries is obvious. They do not make the same contribution to the bloc which increases the scepticism concerning the idea that a single market can be successfully created in the ASEAN. In the poorest ASEAN member state, Burma, almost three quarters of the population do not have electricity after half a century of dictatorship. In the meantime, in Singapore, citizens are considered some of the richest in the world. These economical differences make potential new investors hesitant to come and create new businesses. [...]

[...] This is mainly due to the fact that the ASEAN does not have a single market like the EU. Foreign Direct Investment (FDI) According to the OECD Library (2013), Foreign Direct Investment (FDI) refers to: investment made to acquire lasting interest in enterprises operating outside of the economy of the investor”. EU Foreign Direct Investment is slowly recovering after the global financial and economic crisis figures show an increase in EU Foreign Direct Investment for inflows and outflows. EU outflows were higher by 34% than 2012 and inflows were 12% higher than 2012. [...]

[...] The EU and the ASEAN List of contents I. Introduction 3 II. Background and Level of Integration 4 III. WTO and Trade 8 IV. Foreign Direct Investment (FDI) 10 V. The implications for marketing managers operating in these blocs EU Opportunities EU Threats ASEAN Opportunities ASEAN Threats 14 VI. Conclusion 16 VII. References 17 Introduction The EU and the ASEAN are two powerful blocs with different stories, objectives, structures and capacities. This study provides an overview of different economic aspects. [...]