The term globalization describes the increase in mobility of goods, services, labor, technology and capital throughout the world. It is widely acknowledged that globalization, however defined, has penetrated, albeit to varying depths, into all major facets of social, economic, political and cultural life. Today, to have a better view of our environment, we must keep in mind that we have to think globally.
That is why it is essential to consider what sort of impact globalization, has on cultures. Is globalization a danger for our differences? Why should we believe on the concept of sustainable development?
[...] Business is the real beneficiary of globalization, and culture is the victim. We saw that behind the fact that globalization grants to people, in particular, a better curiosity, an open-minded spirit, there is a real risk concerning the preservation of our differences. Globalization as strongly linked to the economy, leaves place only to powerful countries. As everybody is aware, where is there scope for justice within business? The distressing observation here is that, the distributions between cultural exports are not balanced. [...]
[...] As we saw in the first part, globalization has a strong impact on culture which can be considered as a risk to our differences. Sustainable development can be viewed as an alternative to this phenomenon. The quotation, “think globally, act locally” can summarise its general idea. This means that as we can not fight against the globalization, we have to think globally. But we have to keep in mind our differences and act locally. Before to talk about the impact of sustainable development and its solidity, we are going first to give the three main recommendations in order to define more precisely, this notion. [...]
[...] The impact on culture should be important, they will continue to produce in the same way that they are used to, they will have rights, influence and of course more consideration. World consumption has expanded at an unprecedented rate in the 20th century, with private and public consumption expenditures reaching $24 trillion in 1998, twice the level of 1975 and six times that of 1950. Consumption in and of itself is not bad—all living things must consume to maintain their biological existence. The real issue is the levels, patterns and effects of consumption. [...]
[...] Stevens called: Toward an emergent global culture and the effects of globalization on obsolescing national cultures. This article starts with two observations. The first one, concerns the ESPN Extreme Games. The authors tried to demonstrate that during those extreme games competitions, each athlete was difficult to dissociate between. “What made the event noteworthy, in addition to the competition of the games themselves, was the commonality of dress and appearance as well as speech and behaviour among the athletes. With the exception of accents, it was nearly impossible to determine the nationality of the competitors through simple observations of dress or behavioural mannerisms. [...]
[...] As globalization is appearing, the concept of global culture is borne. Even if globalization can be defined as an increase in mobility of goods, services, labor, technology, and capital throughout the world, this concept is clearly linked to economic influences. In fact, global business, in general, is driving and influencing every society. Concerning the impact of globalization on culture, the influences that cultures receive come essentially from industrial countries, powerful countries, who dictate the market laws. That's why the concept of globalization is strongly influenced by The United States, the richest country in the world. [...]
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