Doing business in Africa

Thèmes abordés

Doing business in Africa, Africa

Résumé du document

This report about "Doing business in Africa" is an example of a French company establishing and developing its business in Africa.

"We are members of the company "Graine de Star", a French sports school brand. We run a specialized and independent school providing a conducive academic and training environment for all teenagers aspiring to be sports athletes. Today, our school has over 200 athletes who have benefited from flexible academic settings, and balancing between academic courses with intensive sports training. Our school provides the following sports to future athletes: Badminton, soccer, basketball, swimming and table tennis. So far, Graine de Star is established in France and Singapore."

Extraits

[...] From a single campus in Canberra, it has expanded to campuses in other parts of Australia. About 700 athletes are provided access to sports equipment and facilities, world class coaches, sports science, medical facilities, food, board and travel, education and career planning through scholarships while attending AIS. It is regarded as of Australia's more successful ventures in education and research” according to Kevan Gosper (Chairman of the first AIS Board). The AIS part of the Australian Sports Commission (ASC) and is fully funded by tax dollars making it a statutory authority that receives scrutiny from the government. [...]

[...] And more and more we talk about a country the best it is known and recognized. If our test in the country is conclusive, we will not hesitate to implement another school in Kenya. Choice of Country and Business Our company would like to set up a multidisciplinary sports school that accepts youths from all across the African continent that show 1 Examples of Success in Similar Business Models Australian Institute of Sports[1] The Australian Institute of Sports was set up in 1981 to improve Australia's then ailing sports reputation and develop elite sport. [...]

[...] By implementing in Africa, France and Singapore journalists will be interested in our case. We will face different questions like: Why are we developing there? Do we already have potential athletes? In France as well that in Singapore, we did some visits of our school and infrastructure for curious journalists. Let's suppose that it will be the same for Kenya. The medias will talk about us (specialized magazines, newspaper and internet), and the name of our school will be more and more known. [...]

[...] Some of these reforms include: Abolishing export and import licensing except for a few items; Rationalizing and reducing export duties; Freeing of the Kenya Shilling exchange rate to be determined by the market; Removing restrictions on domestic borrowing by foreign- owned companies; And removing price controls. Kenya Shows Gains in Reforms Kenya's reforms have involved an ambitious licensing reform program, which has eliminated 110 business licenses and simplified eight others. Other reforms also are changing the course of doing business on the continent. In 2006- African countries implemented 49 reforms which have made it simpler to start a business. [...]

[...] As we saw, sports is a universal language, when athletes from different nations meet on the playing field, there is a common understanding. There are also great opportunities to expand by regionalization and segmentation of sports training to other countries on the African continent. We think that this project will make an important difference in the African world. Sport is an international peace maker: in the Olympics' game of the Greek time, during this period, it was forbidden to fight between nations. It will help Kenya, make it an international positive image and then other countries will have the same ambition. [...]