Does culture need to be protected from the effects of globalization? An essay with the French example

Mathieu V.

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Does culture need to be protected from the effects of globalization? An essay with the French example

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Lecture
Résumé
Sommaire
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Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that explains everything. But, does everyone know what globalization is? Is there a perfect definition for it? Before staring at this phenomenon known as the worst consequence of capitalism, have we tried to analyze it? Everybody speaks about globalization even if they do not really know what does it means. What I would like to show in this dissertation is that Globalization is not only about McDonalds and Capitalism. I would like to convey the cultural effects of the globalization, the other aspects which is rarely shown when people speak of it.

Globalization, also called internationalization sometimes, is a very interesting phenomenon that affects everyone's life even if we are not aware of it. From the shirt sewed in China to the Colombian coffee, we are surrounded by products coming from every part of the globe. So it is an actual subject which concerned everyone. By influence, it must have an effect on our culture, on our values, on the way we think. This is what I am going to look at.

Sommaire

Abstract
Introduction
Methodology
1. Setting up a literature review
2. The research methodology
3. Why a questionnaire?
4. Limits of this solution
Litterature review
1. Definitions
2. International business and globalization
3. Trading as a beginning
4. Cultural identity and its protection
5. The 'cultural exception' and the French case
Primary research
1. Questionnaire and results
Discussion
1. An old phenomenon freshly discovered
2. International business and globalization : Two bounded ideas
3. Globalization's effects and the way they are perceived
4. A deep desire of protecting cultural identity
5. The cultural exception as a protection for culture
Conclusion and recommendations
Appendix
Bibliography

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Extraits

[...] This questionnaire is reliable because done correctly in the strict respect of rules, but it cannot be used as a proof for another work. It can only be seen as an idea of the reality. As explain by Saunders in research methods for business students pages 101 to 105, there are two other points that made a good primary research. In order to be valid, primary research has to be driven in the respect of ethics. In order to respect the person who have been sounded out, the purpose of the research have clearly been explained before collecting the answers and questionnaire have been filled in anonymously in a worry about preserving interviewed's privacy. [...]

[...] A questionnaire is going to be used in order to collect what people think about Globalization and Cultural exception. Why a Questionnaire ? As we have seen above, the other possibilities do not fitted well with my subject or are not feasible. Even if the photo-test was a good idea, it does not respond to the aims and objectives. On the contrary, a questionnaire is perfectly adapt to them and would have a higher quality rates. It would show the degree of awarness to Globalization and Cultural exception, and how people perceived these two phenomena. [...]

[...] That is to say that Globalization in the cultural domain is about the interaction between different cultures all around the world. And persons sounded out seem to agree with this idea of standardization (quoted 3 times in their answers) wich goes with globalization. A uniformization of products but also a uniformization of cultures. In fact, the first visible effect of globalization seems to be a convergence between cultures due to the high interaction between the dominant cultures all around the world. [...]

[...] And as people think, it is a good thing to try to protect Cultures from dissolving in a global culture. Conclusion and recommendations In order to finish this dissertation, conclusions are going to be exposed in this part. It would also be about useful recommendations for everyone who may be interest in carrying on this reflexion on Globalization. People's look on Globalization First of all, the main thing that has been demonstrated in this dissertation is that people are not very scared by Globalization. [...]

[...] So in their mind Globalization is a recent phenomenon. However, this answer has to be balanced and cautiously analyse because more than the half of the interviewed were under 25 years old when the question have been asked Do you think that governments have a responsability to protect national cultures from globalisation? It is a real plebiscite for cultural protectionist rules out of 27 interviewed have agreed with the fact that governments have a responsability in protecting national cultures. That confirmed that people like their cultures and want to preserve it. [...]

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