The anti-gang campaign in Serbia

Thèmes abordés

Gang, social marketing, anglais

Résumé du document

The topic of ‘youth gangs' has become an important issue which concerns a lot of communities, especially the police. The available empirical evidence suggests that gangs are present in almost every continent, especially in urban areas but also increasingly in other regions. The proliferation of gangs is a serious safety problem worldwide, and not only in America and Latin America where you can find the most number of gangs.

In recent decades, dangerous gangs have grown in many countries around the world because they are held responsible for the alarming increase in murders, rapes, robberies and threats against citizens of all social classes.

In the analysis of delinquency, the term “gangs” and “subculture” go together. The concept “subculture” is often vague but has the general connotation of a group of people with values that differ from the dominant values of society.

Thus, we can broadly speak about gangs as a crime that is committed in the group context. This may be in the form of small groups that opportunistically break the law, neighborhood-based groups, or highly organized crime syndicates.

My capacity as a social marketing consultant and my researches will be permit us to understand and ultimately prevent involvement in gangs in Serbia, known worldwide for their violence, particularly the gang of Pink Panthers.

Extraits

[...] At first, join a gang can be explain by the search of recognition. Indeed, some crimes and gang grouping are motivated by the desire for social success, because it's for them a solution to achieve success in their social life. They can make money too thanks to this. Also, the influence of the environment in the young live has an important role. It can be the influence of the family life and this problems, the geographical mobility (urban, ghetto ) and isolation of the young. [...]

[...] This mafia is composed of three major groups that have themselves an extensive network of smaller groups. These groups are the families Vozdovac, Surcin and Zemun, all based in Belgrade. During the period between the war in former Yugoslavia and the death of Serbian Prime Minister Zoran Dindic, the links between the mafia and the government have been highlighted. Corruption is endemic in most branches of government, border patrols to police. After Slobodan Milosevic was ousted from power, organized crime in Serbia went into hiding. [...]

[...] Their nickname they have been allocated by ScotlandYard when British police discovered in 2003 a blue diamond ring, worth 500,000 hidden in a pot of cream of care, as in the police comedy The Pink Panther. This gang was behind more than 110 robberies. Composed of at least 150 thugs, this group became the nightmare of police around the world. For five years, not one big place full of jewelry, watches and jewelry luxury is spared by this famous gang (Paris, Geneva, Dubai, St Tropez, Courchevel or Monaco . Section Barriers to attitude and behaviour change Young people are particularly affected by the culture of violence. [...]

[...] The average age to get into a gang is around 18 years according to U.S. research in this area. However, many children decide to return earlier, around twelve years sometimes. For this, the ideal target in order to realize an appropriate campaign can be to target a younger population. Between 10 an 18 years old to achieve a relevant prevention. This will allow us to reach our target to deter enter in gangs and could have some influence on this target. [...]

[...] Specific: Objectives should be described precisely: the situation and the results expected. The main objective of this campaign is to reduce the entry of young people in gangs and reduce the need to do it to assert themselves. We must act on this new culture that was inserted into Serbian society. This campaign will target an age group that will be the 10-18 years. At this age their involvement in gangs is not yet developed and thus, prevention is better that we prepare. [...]