Mc Donald's corporation, an American dream?

Résumé du document

McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, French fries, milkshakes and soft drinks. More recently, it also started offering salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. With the successful expansion of McDonald's into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility.

Extraits

[...] McDonald' S France accommodates more than 1,2 million customers per day. The McDonald's restaurants are present in all the principal cities of the world. Moreover, the sign is always at strategic places, which for much of people “pollutes” the architectural landscape of the cities (McDonald's is regarded as one of the major signs of the American imperialism). In 2004, a law was voted in Russia to restrict the number of fast-foods on its territory and to close those which are located on place-keys, for according to Moscow “giving in value the architectural heritage”. [...]

[...] Mc Donald's corporation, an American dream? Some dates about this company. The imperialism of Mc Donald's corporation in the world. “Super Size the question of obesity. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, French fries, milkshakes and soft drinks. More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. [...]

[...] In 2006: the coalition of Immokalee workers claims the work respect. In brief this company is an example of multinational but she seems to be less powerful nowadays. The imperialism of Mc Donald's company in the world Secondly, I'll continue with the imperialism of Mc Donald's company in the world. The McDonald's company is a multinational which has more than 30.000 frankness's from fast restaurants (fast food) under the McDonald's mark, in 121 countries. The company also directs other marks of restaurants. [...]

[...] Because it is true that by designating a single culprit, one decreases the responsibility for the others, and finally, one does not attack the bottom of the problem. To conclude, obesity is a very important problem in the United States but in France it's several the same thing but it can be more in the next years because there is 20 years between the creations of Mc Donald's in US and the first one in France. Fast food and obesity can be more important in France, with our generation and the next. [...]

[...] In 1940: the two brothers Mc Donald's open their first restaurant in California. In 1948: they create the “speedy service system”, a system for accelerate the service of their hamburgers. In 1953: they start to franchise their restaurant. Three restaurants are founded, two in California and one in Arizona. In 1954: ray Kroc become an associate of the two brothers. He had the mission to franchise the concept. In 1955: Ray Kroc franchises the ninth Mc Donald's and creates the Mc Donald's system incorporation. [...]