Fashion industry and the size 00

Résumé du document

In 2006, two fashion models died because of anorexia. These two dramatic events raised the awareness among public about the link between anorexia and the fashion industry. We will analyze how they went through such a situation, and how governments and fashion industries react to such incidents. Anorexia is an eating disorder caused due to a distorted image of oneself, and has huge consequences on one's health. About 75% of its causes are the environment and the influence of people around them. As the criteria for beauty has become drastic nowadays, fashion brands are putting in jeopardy not only the lives of models but also the population identifying themselves through these utopist goals. To face this health problem, governments and representatives of fashion industries are trying to find solutions by signing a charter or setting campaigns about anorexia and by convincing brands to set commercials with people of "average" build, instead of skinny ones.

Extraits

[...] Since the two models died from anorexia, governments and fashion industry representatives decided to make the situation change. In April 2008, French fashion industry representatives signed a charter about not to encourage eating disorder and promote healthy image. The charter was signed by groups including the French Couture Federation, the French Federation for Women's Prêt-a-Porter and the Union of Modeling Agencies, as well as some representatives of advertising and media. Officials in other countries have taken much more dramatic measures to promote healthy body images. [...]

[...] This is why to conclude, the link between fashion industry and the size 00 is not only an ethical issue but also an economical problem. Recommendations In order to solve this ethical problem, we think that media, brands and fashion companies should continue to change the unreachable women image they send by standard ones. The government should also make sure that their charters are effectively applied. In fact those recent resolutions helped changing people's way of thinking: today we are pointing at skinny people and we are trying to stand out women with natural roundness. [...]

[...] The norms of beauty follow the evolution of fashion and are dependent on the technological developments (make-up, capping For example, during the Renaissance, the model of beauty was to have the whitest possible dye, but more than all to have roundness, sign of wealth and health. Since this time, beauty criteria have evolved a lot, to come to the valorization of the sportsmanship and unfortunately thinness. Indeed today, handsomeness references tend to be unreachable and can carry serious diseases. Models should reflect the standard people, the thing is it's not all the case. If you want to be selected to parade on a fashion show, or to represent the image of a trendy brand, you have to match with very squeezed vital statistics. [...]

[...] About 75% of its causes are the environment and the influence of people around them. Nowadays by giving more and more drastic beauty criteria, fashion brands are putting in jeopardy not only models' life but also the population identifying themselves through these utopist goals. To face this health problem, governments and fashion industries representatives are trying to find solutions by signing charter or setting campaigns about anorexia and by convincing brands to set commercials with “average” people, instead of skinny ones. [...]

[...] On the other side, the average clothes size for women is 38-40, and 1m63. This huge gap between the normal size and the image transmitted by fashion shows is such important that many people don't hesitate to get into eating disorders to fit with this ideal. Moreover we say that media are also responsible for those eating disorders. They are the main source of information and they are supposed to show the real world, this is why, by showing advertising with skinny models or altered photographs; they participate to the spread of the biased image of what a woman should be. [...]