Business Plan Solar Handlight in Africa

Résumé du document

Despite its abundant solar radiation, Africa suffers from energy scarcity. In the south of the Sahara, only 23% of the population (one out of four) has access to electricity. The situation is even more critical in rural areas where electrification involves only ten inhabitants. But, with a daily sunshine approximately 5-7 kWh per m2, the solar resource in Africa is really important and "free." (Sources: OCDE 2007).
For example, in 2007 less than 10% of the population had access to African electricity. (Sources: International Renewable Energy Agency). The energy situation in Africa, with the increase of kerosene prices, is likely to worsen a little more and requires rethinking the ways to change this trend.

In this context, solar energy seems to be a track even more interesting to study because Africa has big solar resources throughout its territory. In addition, solar panels have recorded a recent reduction of production costs. Africa has more strengths than all other regions in the world to win the war of solar energy. From this perspective, we have chosen to focus our business plan on the energy market in Africa, and especially in East Africa.

Extraits

[...] 83-88. ANDERSON, J., ET AL Good business makes poor customers good customers. Business strategy review, pp. 46-51. AKULA, V Business Basics at the Base of the Pyramid. Harvard Business Review, June. pp African Economic (2013) Outlookhttp://www.africaneconomicoutlook.org/en/countries/east- africa/uganda/ accessed on 8th/01/13 CHANG, Y.K Innovation for the Next Billions: Case Study of 7 Multinationals that Develop Products for Emerging Markets. Industrial Design Engineering. Delft University of Technology. MSc. DAVIDSON, K Ethical concerns at the bottom of the pyramid: where CSR meets BOP. [...]

[...] Anglican Overseas Aid. Available at: http://anglicanoverseasaid.org.au/uploads/projectreports/Anglicord_Solar Eval_final.pdf [Accessed 22 November 2012]. MAYER-TASCH, L GTZ SOLAR LAMPS (PicoPV) FIELD TEST : Consumer Preferences and Impacts- preliminary resultss [online]. GTZ. Available at: http://lightingafricaconference.org/fileadmin/user_upload/Conference_201 0/Day1/DAY1_PDF/Lucius_Mayer-TaschLA_conf_18- 20_May_GTZ_Solar_Lamps_Field_Test__kr.pdf [Accessed 01 December 2012]. MCLANEY, E.J. and ATRILL. P Accounting an introduction. 6th edition. England: Harlow. PRAHALAD, C. [...]

[...] The Table 1 shows areas of both developed and densely populated in the world. Thus, regions such as the east and west coasts of North America, Europe and Japan appear very bright. Whereas in Africa, there's a real need for energy. Market Analysis (Stella) Market Entry Strategy - Localization / Using an Agent or Distributor : Uganda and Kenya, these countries have the slow-moving and sometimes confusing bureaucracy. To penetrate successfully into the market, our company will try to get joint venture with regional businesses. [...]

[...] > Product Deliver in the region. > Local Sales Man, especially for the word of mouth marketing. (They can more easily and friendly have the face-to-face access to our target customers.) Market Context ( PESTEL) Marketing Strategies (Alex) The inadequate infrastructure in Uganda plays a very important role when it comes to tailoring marketing strategies for our product. It is very problematic for our company to target the full potential customers because of the communication barriers created by the many dialects and the lack of technological advancement for channels of communication *examples (how many dialects?). [...]

[...] solely using solar energy. Another important feature of the product is its portability. It is not heavy and it can be easily carried by the customers that have to travel long distances from villages to villages (e.g. nomads). It can be helpful at in charging their mobile phones, small radios or simply lightening their way at night CONTEXT: Type of company: Import and distribution In order to eliminate manufacturing costs and copy rights, we have decided to import the lamps from company in Zhejiang, China. [...]