Eastern European Markets: Slovenia

Résumé du document

The Republic of Slovenia lies at the heart of Europe, where the Alps face the Pannonian plains and the Mediterranean meets the mysterious Karst Slovenia is a South Eastern mountainous country which has borders with Italy, Austria, Hungary, and Croatia. It entered the World Trade Organization on the 30 of July, 1995 and the European Union on the 1st of May, 2004. It is a former part of the Austro-Hungarian Empire and also of the USSR. It became independent in 1991 and was at this time one of the six Republics of Yugoslavia. Slovenia is a relatively small country compared to others in Europe, with a population of two million inhabitants and a total area of 20,273 km². Its capital city is Ljubljana. Slovenia is now a candidate for entering the OECD. Slovenia, which on the 1st of January 2007 became the first 2004 European Union entrant to adopt the Euro, is a model of economic success and stability for the region. In December 2007, Slovenia was invited to begin the accession process for joining the OECD. Despite its economic success, foreign direct investment (FDI) in Slovenia has lagged behind the region average, and taxes remain relatively high. Furthermore, the labor market is often seen as inflexible, and legacy industries are losing sales to more competitive firms in China, India, and elsewhere.

Extraits

[...] Prosperity, economic and social homogeneity, country of middle classes and competitive SMES. Manifold and exporting industry, links with the west-European firms. Consumers anxious about quality and about environment. Portal towards the Eastern countries and the Balkans. Skilled working force. Quality of facilities, renovated logistics (Koper, 1st harbour of urgent Central Europe). •Weak points: slowing down of the investment and probable deceleration of the building of accommodation. Deficient foreign direct investment (in spite of favourable measures). [...]

[...] Frame of the FDI By country 11 Central European Markets By product 12 Central European Markets III. Marketing Approach A. Who are the consumers? The transformed modern state of Slovenia estimated counts at a population 2 million approx. (2,018,122) inhabitants, in July 2009, with an overall population density of 100 inhabitant/km². The annual growth rate was estimated at while the death rate rised at 10.62 deaths per 1,000 population, giving Source: Statistical Office of Republic of Slovenia 2009 Slovenia a negative rate of natural increase. [...]

[...] These investments were accounted by 969 Slovenian companies Central European Markets Serbia: at the end of 2007 some of Slovenian companies' FDI was held in Serbia ( millions of Euros). Companies made the largest investments in Serbia in the following sectors: - Financial intermediation excluding the insurance and funds: 263.1 million of Euros - Retail trade excluding motor vehicles: 238.2 millions of Euros - Other business activities: 149.5 millions of Euros - Manufacture of food, beverages and animal feed: 147.6 millions of Euros - Post and telecommunications: 143.0 millions of Euros - Intermediation and wholesale trade excluding motor vehicles: 100.1 millions of Euros Croatia: at the end of of Slovenian companies invest in Croatia ( millions of Euros) in this sector: - Retail trade excluding motor vehicles: 275.2 millions of Euros - Production of chemicals and chemical products: 103.3 millions of Euros - Other business activities: 101.0 millions of Euros - Intermediation and wholesale trade excluding motor vehicles: 98.7 millions of Euros Bosnia and Herzegovina hosted or EUR 565.3 million of total Slovenian FDI at the end of 2007. [...]

[...] Novomesto 2 Istrabenz Group d.d. Koper 3 Telekom Slovenije d.d. Ljubljana 4 Lek Pharmaceutical Company d.d. Ljubljana 5 Center Naložbe, Finančna Družba d.d. Maribor Source: Agency of the Republic of Slovenia for Public Legal Records and Related Services It is also important to highlight the key role of small and medium-sized companies which have the largest share in the service sector. Indeed, they offer the most jobs and added value to the whole economy, making it competitive and generating new products. [...]

[...] Holydays with so many areas to explore, be it wine tasting, biking, hiking, mountaineering, rafting, canoeing, camping, golfing, tennis, extreme sports, skiing, farm tourism, etc. Slovenia is not an easy place to do business. Conclusion Since the first May 2004, Slovenia showed its good performances in economy. It perfectly renewed its free market to integrate the European Union. However, it still has certain weaknesses in certain domains. To conclude, we are going to make a listing of strong and weak points of the country. •Strong points: natural diversity. Opened market. Reassured environment of business. [...]