The settlement of a French subsidiary in Benin

Résumé du document

Globalization is a process which implies the opening of all national economies on a worldwide market. In order to have an access to all the goods they need, people realized that they have to exchange goods. In the context of the globalization phenomenon, stakeholders meet every year during international meetings, particularly for the international trade forum which has been taking place every year since 2006. The EGEE is an association which is involved in the implantation of international forums. In fact, this association aims at informing the international stakeholders about the forum and it is also in charge of carrying an oral presentation related to the conditions of French companies after the economic crisis. During our internship in the EGEE, we were in charge of the development of the whole meeting's communication (press release, creation of database, PowerPoint presentations to support the speeches). The main topic of the international trade meeting in 2009 was the development of Africa and the exchange between the European and African companies. Thus, we decided to carry out a survey which aims at emphasizing the stakes of the settlement of a French subsidiary in an African country, especially in Benin.

Extraits

[...] Thus, we decided to carry out a survey which aims at emphasizing the stakes of the settlement of a French subsidiary in an African country, especially in Benin. That is the reason why we wondered if such a settlement could be in the meantime an opportunity to support the Benin's economy. In order to give an answer to this problem, we decided to focus on two fundamental sectors in this country, that is to say the breeding of poultry and the corn growing. [...]

[...] The reconstruction of the poultry breeding market A. National poultry breeding There are different kinds of poultry breeding in Benin: in one hand big industrial and middle size exploitations which can make their owners thriving and in the other hand rural exploitations which can only insure self-sufficiency to their owners. These two sorts of structures differ from several elements: the number of animals, the way the poultries are fed, the quality of equipment or, the free space granted to the animals. [...]

[...] This setting-up will require finding partners in the local farmers. Indeed, we will not import corn ito Benin while the country arranges numerous not cultivated lands and numerous agricultural workers. By implanting us in Benin we wish to revitalize the African farming sector by underlining the importance of the corn culture. Problems of corn storage risk to appear; consequently, we decided to build modern grain silos intended for the storage. The construction of these silos and their use will be explained to Beninese so they could be used on a national scale. [...]

[...] This country owns a a small amount of equipment and infrastructure which slows down its economic development and obliges the local consumers to import numerous products from foreign countries. These imports are expensive and annihilate the work of the national breeders that cannot find local buyers and see their incomes decreasing. A work of communication on the meat quality which we shall produce must be set up because Beninese do not trust any more in their national breeding; an adaptation of communication in Beninese means of communication will be made. [...]

[...] Consumers are aware that they cannot rely on the quality of meat: sanitary standards are more than questionable. Benin was not spared from the “Bird in 2005, this epidemic led to a problem of trust among the consumers. However, we can note that the consumed poultries and eggs remained steady between 2006 and 2008 according to FAO statistics. This paradox find its explanation: the market opened its boarders to the foreign products, giving an opportunity for our plan of implantation. [...]