Exporting the brand "Burgundy Treats" ,United Arab Emirates

Résumé du document

This document proposes to study how to export the brand Festins de Bourgogne, and focuses on the Middle Eastern and muslim market. Here is an extract of the document: In order to be exported, a product has to respect a lot of characteristics. The population of the United Arab Emirates is composed of a majority of Muslim people who eat halal products. Halal means lawful or permitted in the Arabic language. The opposite of halal is haram which means unlawful or forbidden. The terms halal and haram can be used in a lot of situations, but we will only focus on the food aspect. In some cases, the distinction between halal and haram products is clear. According to the Islamic Food and Nutrition Council of America, all products are halal except the following products which are haram: Swine/Pork and its by-products, animals improperly slaughtered or dead before slaughtering, alcoholic drinks and intoxicants, carnivorous animals, birds of prey and some other animals, and foods contaminated by any of the above products. But sometimes, there are mushbooh products which means doubtful or questionable, such as products containing gelatin, enzymes, emulsifiers and flavors. These products are questionable because of the unknown origin (vegetable or animal) of these ingredients. Regarding this aspect, we've decided not to select products containing alcohol or pork. Other meat products could be selected but they need a halal certificate. There are a multitude of companies and trade associations, each in their way, intending to reassure consumers of halal products, by providing a guarantee of the halal products.

Extraits

[...] There is an important difference of climate between France and UAE (France temperate climate, average: between 9 to 20°C VS UAE hot and humid, average: 18 to maxi Moreover, the countries don't have the same standard about the cold chain. The product is not adapted to the culture of the country: there are a lot of halal products which are not adapted to the consumption habits of UAE people. In fact, there is a difference of culture between France and UAE. [...]

[...] The lounges of the Library and the Smoking room will agree perfectly to have an aperitif or liqueurs. The hotel benefits from a place privileged in the heart of the quite last project of development of the sea front of the city, Dubai Marina. This place is considered as the coast of azure of the Middle East and shelters a very beautiful walk where you will find quality restaurants, coffees and shops. Delicatessen target Delicatessen are completely a new way of distribution that's why it will be our secondary target, less more important than the Business Hotels. [...]

[...] Last but not the least, FBS has built up a string database of various professionals (chefs or directors of catering and restaurant in hotels, upscale supermarkets ) around the world; each of them is eager to purchase a fine product with good materials, tasty and with that French local know-how. The main advantages of using our exporter and his partners (clients) in the UAE are: The fact that we don't have to prospect clients ourselves. We don't need to recruit a local agent, which might be risky. Our goods are being handled and shipped from day 1 by the exporter. The merchandise is already sold by the time the goods are shipped: we assured to have minimum risks of losing our investment. [...]

[...] Oasis Centre Mall - 3rd level Sheikh Zayed Road Dubai, UAE Gourmet Station offers to Dubai market an international hand-selected gourmet products and a daily menu of dishes from World Cuisine. The Dubai Mall Financial Center Road Dubai, UAE The Lafayette Gourmet is a French store which proposes high-end food products and cuisine. Dubai Café The Old Town Commercial Island Dubai, UAE Dean & DeLuca is an American chain of upscale grocery stores. Dubai Mall LG144 - Lower Ground Floor Dubai, UAE Dubai Marina Mall Near Interchange 5 - Sheikh Zayed Road Dubai, UAE Waitrose is a British offering high quality food and emphasising customer service. [...]

[...] Sauce bases have a low cost of production: don't need high valued product. Just use rest of meals and mixed them. Sauce bases have various shelf lives: - Short conservation - 10 days in an airtight jar in the refrigerator - Long Conservation - sterilized closed place: 7 months in a dark, well ventilated and temperate. - Sterilized open place: 3 days in the refrigerator So it could be adapted to exportation if the transportation is sterilized and closed. It's easier than using a cold transportation. [...]