Critical Analysis of the Attractiveness and Feasibility of Establishing a Tourism Industry for British Holiday-makers In Vietnam

Résumé du document

The Vietnam War, which started with an US resolution on 7th August 1964, lasted for almost 11 years, until the defeat of the South Vietnamese State on the 30th of April 1975, leaving more than 2 million casualties behind, still blocks the view of the mind blowing visual beauty and cultural treasures of today's Vietnam. This Southeast Asian country, which today, emphasises opening its doors to welcome foreign investors and tourists at large, is full of great physical and rich cultural diversity with a history that spans over 4000 years. Through out the ages and centuries, Vietnam was always strongly influenced by China. Virtually, from around 100 B.C., Vietnam was controlled by Chinese rulers. Additionally, from as early as A.D. 166, when Roman travellers passed through the Red River Delta, to the Vietnam of today, western countries like France, Portugal or the Netherlands, which all had different, but mainly imperialistic intentions in Vietnam, have also left their footsteps in the history of the Vietnamese culture. Unfortunately, it will take long to cover the history of this country. The following description of the origin of the name Vietnam, however, will at least give a hint of its profound and diverse history.

Extraits

[...] Cultural Dimensions [online] Available from: http://www.geert-hofstede.com/hofstede_singapore.shtml [cited 2 December 2005] Geert Hofstede.2003. Cultural Dimensions [online] Available from: http://www.geert-hofstede.com/hofstede_singapore.shtml [cited 2 December 2005 Huu Ngoc The Need to know oneself as well as others [online]. Available from: http://vietnamnews.vnagency.com.vn/2004- 12/04/Columns/Traditional%20Miscellany.htm [cited 30 November 2005] Burton L Learning to work in Vietnam. U.S.-Indochina Reconciliation Project Huu Ngoc The Need to know oneself as well as others [online]. Available from: http://vietnamnews.vnagency.com.vn/2004- 12/04/Columns/Traditional%20Miscellany.htm [cited 30 November 2005] Hall E.T. and Hall M. R Understanding Cultural Differences. Yarmouth, Me., Intercultural Press. Hall E.T. [...]

[...] All values which are not seen very important in a feminine culture like Vietnam. British tourist, therefore, should be aware of this potential culture trap if they want to avoid to be seen as too capitalistic and status- centred. Finally, as we have seen Vietnam follows the Confucian values and accepts changes, perseverance, thrift and pursuit of peace of mind; while the UK practices a more short- term orientation Recommendation for British tourists Unfortunately, there are no additional details and information given, how Vietnam explicitly applies the five dimensions. [...]

[...] At the end we have some special recommendation for you: Vietnam's annually traditions and festivals, which are enjoyed not only by locals, will certainly make your trip an unforgettable experience: ‘Têt Nguyen Dan' Festival Têt Nguyen Dan is the most popular festival in Vietnam. It marks the beginning of the lunar New Year and the arrival of spring. The goal of the Têt celebration is to begin the year in a rightful manner. The traditional dragon dance is meant to spread good health and wealth. [...]

[...] "'[9] Burton further adopted some of the above principles when she identified a strong sense of belonging in Viet Nam. To make headway, you should know the organisation to which your partner belongs and act accordingly. Vietnamese often use the word ‘cua' (belong an allusion to the right-relationship concept inherited from Confucianism. Lady concludes: ‘Vietnamese are truly gracious people, friendly and open and, in my experience, anxious to please. This is their country. They have fought for generations to make it their own.' She is convinced that 'the way will open faster for us when we begin by following how the Vietnamese rivers flow.' 5.2 Additional Models Model of High and Low- context Cultures In this context we also have to mention Edward T. [...]

[...] Keeping in mind that Vietnam still has a communistic form of government this huge gap in scores can be explained. The Vietnamese culture seems to reinforce extended families and collectives where everyone takes responsibility for fellow members of their group. On the opposite side, the high individualistic scores for the UK reveals that British tend to look more after themselves and their closest relatives. A conclusion consistently examined throughout Western societies. The ‘Masculinity versus Femininity' is also much higher for Great Britain. [...]