Autotainment GmbH: doing business in a global environment

Résumé du document

Autotainment GmbH, has made an effort since 1953, to develop and enable the relationship between sound, information and human interaction creating products to make it possible. The essential part of the company philosophy is the conviction, that to be successful and expand their businesses, every worker inside the company must respect other people and contribute in creating a work environment where everybody feels motivated to produce high-tech quality products which satisfy their customers and offer the best after-sales service on the market. Autotainment GmbH is the world's leading supplier of car audio systems. Nowadays it is situated between the four most important companies relating to the car audio industry. Autotainment is known worldwide and has its sales branches established in the market regions of the EU, MERCOSUR, NAFTA and ASEAN. The company is also exploring further global expansion opportunities. The constant development of new technologies in the auto-radio sector creates a hyper competition where advantages cannot be sustained for a long time. Thus, Autotainment must constantly compete by differentiating its high quality products from those of the competitors. The company aims for customers to notice its car audios and navigation systems with its incorporate innovative technology and unique design, price and quality. This would not be possible without being aware of the different needs of different markets, being able to communicate the characteristics of its products, having well-trained employees to identify with the products and the company's mission and without the great effort of Autotainment to reduce its cost and maintain its high level of profitability.

Extraits

[...] The unemployment rate of Argentina is In 2007 the export was $ 54.6 billion and the import is $ 40.26 billion.[60] The public debt of Argentina in June 2007 was estimated to be 59% of the GDP. Argentina's external debt was $118 billion on 30 September 2007. Right now the exports count for about 22% of the GDP (official exchange rate).[61] Argentina's foreign exchange regime is made up of The Convertibility Law of 1991. It makes the peso more free and convertible. It allows Argentinean households to hold their money in any currency in terms of The Convertibility Law. [...]

[...] The team must follow the schedule that has been set up, to complete the project on time. Team meetings should be at least twice a week. At both meetings the tutor will be present. Team members must keep in mind that this is group work. Contact between team members must be by phone, e-mail, msn, blackboard or face-to-face. Team members must be reachable at all times. Autotainment have to acquire new customers and/or distributors. Autotainment have to satisfy their customers. [...]

[...] The 2006 car sales grew 45 percent to $32 billion past year. Russia is one of the leaders in the automobile sector with 2 million cars sold annually. Russia is also one of the top-ten countries in the automobile sector. A research pointed that there will be a growth of the car industry sales in Russia until 2010 and in other Eastern European countries. This research estimated that 2.3 million cars will be sold in Russia in 2014. Furthermore, Russia is the second country in the world in growing market after China.[35] We cannot forget that Russia has more academic graduates than any other country in Europe.[36] The IT market is one of the most dynamic sectors in the Russian economy. [...]

[...] From 139,800 automobiles annually produced in 1975 to almost 450,000 vehicles manufactured only ten years after; reaching 1.1 million in the early 1990s and surpassing 2.3 million in 2001. Production jumped to 3.25 million in 2002, and increased until 4.44 million in 2003. It easily surpassed 5 million cars during 2004 and 2005, reaching 7.28 million in 2006. It is expected that China will produce nearly 9 million automobiles in 2007 and by 2020 it will become the world' first automobile manufacturer. National sales have been increased during the last years. [...]

[...] Therefore, these factors have to be known in order to handle them as good as possible. The following factors can influence the success of the project in a positive or negative sense: Positive: Team members have to approach and treat each other respectfully. Team members have to encourage, motivate and support each other. Team members must follow the agreements made to support cooperation. The team has a tutor and an expert that are there to help them during the project. [...]