Research Paper: Airbus vs. Boeing - In which company a potential investor should rather invest in ?

Résumé du document

The demand for Air travel has increased tremendously over the past thirty years. From a human perspective, it has proven to be an ideal way to connect remote areas of the world, which would otherwise have more limited possibilities for economic development. For example, air transport helps sustain over 6 million direct tourism jobs around the world and enables the swift delivery of humanitarian aid, anywhere on earth. It is a powerful tool in an increasingly unified world, providing massive economic benefits. In the production of aircraft, there are two main competitors, Airbus and Boeing. In years of service, Airbus is the newer of the two manufactures, started in 1969, but has already taken the lead when it comes to market share. They have been the aerospace industry leader for many years. Boeing is the other manufacture with a large market share too. Boeing was the industry leader throughout the 1960s until the 1980s, but has lost a small piece of the market to Airbus. What Boeing lost in market shares, has made up in reputation, being in service since 1916. With the current economic situation, only one of these companies will be able to withstand the market and increase profits.

Extraits

[...] International passenger-revenue passenger implements. Retrieved from http://www.bts.gov/xml/air_traffic/src/datadisp.xml Butterworth-Hayes, P. (2004). New competitors for Airbus and Boeing?, Aerospace America International Beat, April 2004. Dennis, N. and Garnham, P. (2006, November 15). French PM sparks fall in euro CURRENCIES: [LONDON 1ST EDITION]. Financial Times p Retrieved April from ABI/INFORM Global database. (Document ID: 1162885711). Done, K. (2009). [...]

[...] Airbus is buying from its different subsidiaries in Euros and selling in Dollars to other countries. This currency problem affects this airplane company so that they need to find a quick solution to cut the costs. Two major solutions are offered to Airbus. In February 2008, the President and Chief Executive Officer of Airbus, Louis Gallois, proposed to offshore the production abroad to trade in Dollars and stop being disadvantaged by the currency rate. That would be bad for the European economy because if it would happen, that would be a serious defeat for Europe and the reflection on the entire European economy would be negative. [...]

[...] Future demands within the industry will require Airbus and Boeing to continue to innovate to strive to meet customer demands. Currently, the popularity of air travel has increased to top post-September 11 travel by more than 20% (Bureau of Transportation, 2008). An increase in demand for air travel will stimulate the need for more aircrafts. As a result, manufacturers' future prospects look promising as knowledge gained from past failures is used. To compete effectively in the future, Boeing must overcome production and supply problems to meet customers' price, quality, and time requirements. [...]

[...] One of these is Airbus, occupying a competitive strategic position[1]. It is the position of a company which realises that it does not exist in a stable environment (financial instability, pressure from competition, ) yet realises that the industrial sector in which it evolves remains large (growth and potential high profits). However, this strategic position requires a sufficiently strong financial strength, which is not the case with Airbus, currently suffering financial difficulties, regularly borrowing funds from European governments and earning negative profit (over the past two years) (Mayer, 2007). [...]

[...] News release/statements. Retrieved from http://boeing.com/news/releases/ Boeing Annual Report (2004). Boeing 787 Dreamliner Will Provide New Solutions for Airlines, Passengers. Retrieved from http://www.boeing.com/commercial/7e7/background.html Brothers, C. (January 27, 2009). French looks to help Airbus with loan guarantees. Major U.S. and World Publications. The New York Times. Section; Column Business/Financial Desk. Bureau of Transportation. (2008). [...]