The Baltic States: a golden opportunity for French food exporters?

Résumé du document

The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food products between EU members. But for Estonia Latvia and Lithuania, the economic revolution is deeper than in other newcomers, and this study will try to answer to the problematical: "The Baltic States: a golden opportunity for French food exporters?" Multiple economic evidences show the high potential of these 3 Baltic countries. The term of "Baltic Tigers" is used to describe the phenomenon, with reference to the flourishing Irish Celtic Tiger. During this Critical Analysis Paper, a Benchmark method of analysis is used to compare and predict the near future of the considered region. After the overview of the Baltic financial and economical system, the survey focuses on the food product market in this place. Consumption habits, imports, exports, and ways of distribution are considered to answer to the problematical.

Extraits

[...] Thanks to this process, we would express a strategy for French food exporters to conquer effectively the Baltic tigers market. Strengths As seen before, the Baltic economy is made of great strengths that are summarized henceforward: - Flourishing economy - Increase of buying capacity - No more sanitary certificates - No more custom taxation - Better logistic solutions - No more visas - Currencies pegged to Euro - Low tax policies - Political stability Weakness As seen in the previous paragraphs, the economy of the Baltic Countries is exceptionally unreliable, and there are multiple weaknesses. [...]

[...] The ends of entry permits mean time and money savings for French exporters to Estonia, Latvia and Lithuania. - Currency issues Regarding payments, things are also in favour of exchanges. The 3 currencies of Estonia, Latvia and Lithuania (respectively Kroon, Lat, and Lita) are pegged to the euro and are expected to switch to the Euro in the next 2 years. By affecting positively each area of international trade, the custom barriers falling naturally opened the Baltic countries to an international competition, and present a brand new market to french food abroad prospectors. [...]

[...] After the overview of the Baltic financial and economical system, the survey focuses on the food product market in this place. Consumption habits, imports, exports, and ways of distribution are considered to answer to the problematical. On a second hand, numerous tricks inerrant to this tiger economy makes the Baltic landscape unreliable such as a decreasing population evolution, low disposable incomes of sensitiveness to local and global crisis. After these 2 points, the third part of this analysis deals with marketing questions. [...]

[...] This position will facilitate the absorption of Estonia, Latvia and Lithuania in the European Common market. This overview of eastern European economies shows us how the Baltic countries have a high potential of evolution. But the level of life stays actually among the lowest in the European Union. An important parameter which must not be elapsed in the approach used to take profit of the Baltic food market. The birth of the Baltic Tigers The term is chosen with reference to the Celtic Tiger expression, used to describe the flourishing Irish economy which took advantage to membership of the European Union. [...]

[...] The total opening of the Baltic market is only 1 year old, and worldwide competition is just starting there. If it is currently not possible to know how hard will be the competition in a near future, we can guess the great economic potential of the Baltic countries will attract lot of opportunist companies in diverse domains, including food business. It is a high threats, the score is 7/10 Competition power The Competition power is actually low, but the precedent survey shows that there is a large probability for it to increase significantly. [...]