Market study hotel industry business 2005

Résumé du document

Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2 % growth (using actual exchange rate) in global REVPAR. Marriott has continued its share repurchase programme with the repurchase of 5.1 million shares of stock for $328 million. Since 2000, Marriott has repurchased over 54 million shares for $2.2 billion. o In March 2005, Marriott recorded a 3-month share price high of $17.12. However, the share price has since been fluctuating, reflecting the trends within the hospitality sector. o Whitbread has put its 46 Marriott-branded hotels across the UK and Ireland up for sale. Marriott will continue to manage the properties at least until buyers are found. The sale will raise a minimum of £1 billion (US$ 1.92 billion) over the coming two years. o Marriott International added 27 hotels and timeshare units (4,525 rooms) to its portfolio during the first quarter of 2005. o Marriott is planning to open 19 properties by end-2006 in the Asia-Pacific-Australia region, with the opening of resorts in Fiji and China, along with its first hotels in Taiwan and New Zealand.

Extraits

[...] This market sector is estimated at more than billion in the USA alone. Couples who book a block of guestrooms for their wedding will receive a free customised wedding website Loyalty Programme Activity o Starwood Preferred Guest has revamped its website (SPG.com. Enhancements to SPG.com include a customised "My Favourites" quick link for bookings, a redesigned special offers section where members can search by activity, location, date, hotel brand, and the ability to access future reservations and account activity without leaving the home page Awards o In the January 2005 Conde Magazine issue Starwood hotels and resorts were included on Conde Nast Traveler's Gold List and Gold List Reserve. [...]

[...] o Starwood's central distribution systems gross bookings increased approximately 10% for the first quarter 2005 when compared to the same period in 2004. Gross online bookings through proprietary branded websites increased 33% for the first quarter of 2005 compared to the same period in Strategy o Starwood are intending to take advantage of the property sales markets and sell additional non-core assets as the year progresses. o Starwood anticipates an increase in the volume of new opening through joint ventures, with their partners providing the majority of the capital. [...]

[...] o The new guest room is based on the Park Lane, Marriott (London). o The room look is contemporary with extensive use of stone, glass and chrome finishes. o 95% of guests surveyed or the room and stated they would dramatically increase their stays at Marriott Bedding o Marriott is replacing its traditional bedspreads with duvets. The new look will be more contemporary (see images below). o 628,000 beds will be upgraded across the Marriott brands by the end of 2005. The cost of the bedding upgrade will be approximately $190 million. [...]

[...] The company plans to speed up its market development in China and target a further 20 hotels in second-tier cities. [...]

[...] Five days prior to check-in guests will receive an email including details on local transportation, weather forecasts, directions to the hotel and restaurant information. o Virtual Concierge - Guests will be able to reserve spa treatments, room service for delivery upon arrival and other amenities specific to each hotel. Guests can also request complimentary amenities including extra pillows, miniature fridges and early check-in / late check-out. In fact of Marriott guests' surveyed said that they would be more likely to book their next trip with Marriott if they received the service delivered by Your Service” and “Virtual Concierge”. [...]