The Business Models course gave the opportunity to understand why business models are important today in our economies. They are not just an abstract theory, they can be applied. I have decided to study a business model that is not brand new, but one that has evolved in the recent years thanks to the rise of the Internet and its accessibility for almost everyone.
I am going to focus more on the French market, using examples and companies that operate in France. Moreover, I compare this business model to another one which seems similar but develops other services and ways of generating revenues (...)
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