Indian electricity, potential market research, doing business in the Indian Subcontinent

Résumé du document

The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further developments in this area. Objective of this first step in the Indian subcontinent: optimization = to limit the costs and maximize the efficiency. One permanent establishment = liaison office which will represent the firm, be in closed link with Douai and coordinate the actions in the Indian area. There would be four permanent people in order to ensure the coordination in the area. Liaison office in Bombay: the town is the economic center of India, is closely linked with Europe and is very central and has a big potential market (tourists, firms, inhabitants).

Extraits

[...] The liaison office will be in close relationship with France and will be composed from French representatives, some specialists to train the Agents and the local Engineers Agents in Bombay to cover the west part of India, in New Delhi to cover the North part, in Calcutta to cover the east part, Bangalore to cover the South part. ( SRI LANKA: an Agent in Colombo in order to cover the South-West country ( MALDIVES: an Agent in Malé 2. Practical establishment plan - the partners ( How to find our partners? And what kind of partners? Objective: find reliable partners with a good knowledge of the market and safety equipments. Finding THE good partner is a crucial question and will determine whether the establishment will be successful or not. [...]

[...] This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further developments in this area. Relevant countries for staring business in Indian Subcontinent 1. Work methodology order to choose the countries Table, criteria, quick explanation etc. cf annexes 2. Chosen countries –SWOT matrix Strengths/weaknesses, opportunities/threats - India - Sri Lanka - Maldives Establishment plan strategy - for entering the market 1. [...]

[...] International Partner Search etc. interview them, organize meetings with the future CEO of the area, and a human resources chief make very deep research about them, call their current and/or ex bosses ( How to contract them in our business? Condition of the contracts (cahier des charges): objectives to reach i.e. reach a bottom number of customers etc. commission and remuneration, obligations i.e. weekly feedbacks ways to place orders ( How to train them? AGENT: train them on our products' features (cf Marketing plan), determine the commercial arguments for each target they will have to reach PARTNERS for after-selling: technical and engineering training with engineers coming from the head quarter in France - Procedures ( How to register? [...]

[...] What are the different steps? ( What formalities to import? Registration in the import-export service The importer must obtain an IEC (Importer Exporter Code) by giving his Permanent Account Number. Every year the holder of an IEC should give information in the DGFT (Directorate General of Foreign Trade) concerning the importations and exportations that he has carried out The registered exporters have the advantage of many tax incentives. Moreover, if the importers function beyond reproach, they are also exempted from different procedural requirements. [...]

[...] Other potential countries/markets Depend on the success of the business in India, Sri Lanka, Maldives Depend on the market research made by the person in charge of it Depend on the knowledge the firm will have of the market Possibility of extending the business in Bangladesh, Pakistan 2. Development plan Branch? Subsidiary? Production? Contract distribution? Status quo? Depending on the results of the pilot project: Rise the number of agents Study the possibility of production or assembly of part of the product Bibliography Current Reforms: The Politics of Policy Change in India's Electricity Sector Journal article by Sunila S. [...]