Market research firms in Russia: a comparative analysis for the benefit of foreign companies willing to set up there

Résumé du document

If an international company wants to settle in Russia, it should choose a market research firm to carry out a consumer research study in order to identify market performance and dynamics, solve marketing and sales problems and point out growth opportunities. Such firms operating on the Russian market can be either local companies or foreign businesses implemented in Russia. But before choosing to close a deal with one of them, the corporation planning to go the Russian market should make a comparative analysis.

Extraits

[...] As against to those domestic companies, ACNielsen and GfK do not have a network which is that much developed in Russia. For instance, they are almost not present in the eastern part of Russia and have few local representatives outside major cities. Moreover they mainly conduct research in big cities. Customers and experience In past three years ROMIR Monitoring has conducted about 1000 market research projects for its clients. In the framework of these projects over persons were surveyed in 70 regions of Russia and 16 Eurasian countries. [...]

[...] It always chooses the method most capable of achieving goals set. They also perform quantitative research with all types of probability and non-probability samples. Moreover COMCON also controls the quality, with for instance 15% interviews back-checked by telephone, mail, or in person. ROMIR and its regional network of partner companies are a single brand that use consistent research tools, and follow the common, strict Quality Control standards. They are applying customized research based approach emphasing on accuracy, sound methodology, excellent client service, flexibility, timely delivery and cost effectiveness. [...]

[...] On top of that, a lot of foreign companies have already trust COMCON which is a proof of reliability. Its studies cover an extremely wide range of areas such as consumption habits, consumer satisfaction, life style, finance, enterprise survey, trade, brand dynamics, advertisement effectiveness, mass media, pharmaceutical survey, internet Its performing analytical and modelling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimization, pricing, consumer targeting and marketing mix optimization. [...]

[...] Market research firms in Russia: a comparative analysis for the benefit of foreign companies willing to set up there Introduction If an international company wants to settle in Russia, it should undoubtedly choose a market research firm to carry out a consumer research study in order to identify market performance and dynamics, solve marketing and sales problems and point out growth opportunities. Such firms operating on the Russian market can be either local companies or foreign businesses implemented in Russia. [...]

[...] Staff ROMIR has a particularly young staff. The main advantage of this youth is a thirst for knowledge and discoveries. Among them 10 researchers who hold a PhD and 6000 interviewers who are involved in the surveys all over Russia speaking English, French, German, Italian, Chinese, Japanese and Arabic languages. They have a global experience gained in various survey areas and various International research corporations. A/R/M/I also has quality staff, as it is a member of ESOMAR, AMA and the Russian association of market and public opinion researchers OIROM. [...]