The French motor industry in the world

Résumé du document

Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this sector employs only 1.3% of the working people) but its attachment to some other sectors or some activities as electronics or research and development gives itself an important role.

However, the motor industry is characterized by an intensive activity of fusions and acquisitions. It has been followed by a period of reorganization. It is what we will study first. We will explain how the French motor industry has succeeded in the market evolutions.

After that, we will see how the French industry has achieved success overseas. On one hand, we will see that French manufacturers have reorganized themselves; we will see how they did it and how it has worked. We will examine all the points which allowed it to happen (internationalization, globalization etc.).
On the other hand, we will talk about the second actor of its sector which means the cars supplier industry. We will try to understand how they succeeded in reaching their actual position.

In the last part, we will concentrate our study on the car evolution. We will see that the work of all the actors of the French industry never stops. In fact, we will see that innovation, research and development are today, the key factors for the success of the motor industry. We will also see that a lot of researches of car evolution are required in order to answer to the problems of the environment, petrol exhaustion, customer waiting etc.

Extraits

[...] We could believe that this solution gave reason to PSA which during this period stayed on careful positions. Only the innovation and reorganization process have been developed in the two groups' systems. Indeed, these processes have been consolidated but later and carefully at the agents' disadvantage (La France industrielle en question, 2006). The service policies in PSA, are only developed by the two groups' systems. Only, the development called European (several brand reparation, competitor of Motrio) would seem to demarcate PSA of this strategic line. [...]

[...] Because thanks to this, the French motor industry is present in the entire world by its three better brands. It is also a good thing for the notoriety and the image of our motor industry. Although, our two big groups have different strategies, they have approximately the same aim. That means that they want to improve their internationalization, their innovation capacities, their range of products, their sales and to enter new markets. Every body knows that the internationalization of the French motor industry was late. [...]

[...] At the beginning of 2003, the cars suppliers in these countries occupied approximately 20,000 salaried people in 65 firms. That does not prevent France to release a strong trade surplus in this areas ( 1.5 billion euros in 2004), surplus which was built by itself since 1995 (La France industrielle en question, 2006). The international establishments result from three complementary logics. The first one is the follow sourcing. The suppliers are selected if they implant their factories near the assembling factories of the manufacturers. [...]

[...] But this kind of motor is very competitive by the essence technology. It is why there are only approximately less than 4 million cars which use the GPL in Europe. Thirdly, we have the thermal electric hybrid vehicles which should reach 10% of the car market in 2010 (Auto actualité 2002). This kind of vehicle is very useful in the city but it is not good for long distances. For long distance, the car manufacturers noticed that there was a petrol overconsumption. [...]

[...] This, like Peugeot, less dynamic, more careful and less involved in debts, resisted the storm (Histomobile, 2006). From the second world war until the Peugeot-Citroen operation The Second World War caused the disappearance of the small manufactures of particular cars. In 1950, there remained just five (Delahaye-Delage, Hotchkiss, Rovin, Salmon and Talbot) which accounted for just a little bit more than of the French motor production. The sector was dominated by Peugeot, Renault and Citroen which together covered more than two thirds of the production. [...]