Implantation of waffles in Brazil

Résumé du document

Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was around 0.5% in 2003 and reached 3.3 in 2005. Brazil has historically been one of the preferred countries for foreign investors. Retail and consumer, and particularly the food and beverage segment, is the most attractive sector for FDI in Brazil in 2005 with more than 5 billion US dollars invested. Currently, the Brazilian property market is very attractive for both, local and foreign investors. In general, foreign or local investors are welcome and treated equally as regards investments incentives or tax concessions. Very few restrictions are imposed on foreign ownership.
If you settle in Brazil the main direct and indirect taxes applicable are:

Extraits

[...] The domestic market offers a huge growth potential. Indeed, a very significant contingent of potential consumers has currently not attained the minimal levels of consumption and thus, any increase in the income of this group will likely boost demand, particularly in the food industry. Economy is growing: + in 2005 and + is expected for 2006. Eating European is “fashion” for the middle upper and upper class. Big success of the French “Salons de thé” in the big cities (São Paulo, Brasilia, Rio de Janeiro). [...]

[...] The other channel that we may use to make this product known by our target, is to, at the beginning, contact the associations where these people gather (association for leisure activities, embassy ) and offer them to discover the product by tasting it during the different events. As a conclusion, Brazil seems to be a good target for a new implantation of the waffles. Indeed, the habits of consumption of the middle upper and upper class will fit with this product. [...]

[...] But this class of population is going to be our target. Indeed, for a European product such as Lotus' waffle, they will be the ideal consumer! For the Brazilian upper class, being occidental is fashion. Consuming occidental products is a sign of luxury. More over years ago, the first French “Salon de thé” opened in São Paulo (with French “patisseries”) and it was a very big success . then, within few months, others open in the other big cities and had and still have the same success. [...]

[...] Product The waffles are going to be sold in the same packaging and same shape as in France. They will be in boxes of 10 waffles. Two different flavours are going to be proposed: brown sugar and vanilla. The consumption of these waffles is going to be for snacking (in official or unofficial circumstances), or breakfast. Price The target is the middle upper and upper class. The target are both the children of these social class for snacking at school, or the housewives which organise event or are going to buy this product for their children. [...]

[...] Implantation of waffles in Brazil Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? About the Brazilian Market: Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was around in 2003 and reached 3.3 in 2005. Brazil has historically been one of the preferred countries for foreign investors. Retail and consumer, and particularly the food and beverage segment, is the most attractive sector for FDI in Brazil in 2005 with more than 5 billion US dollars invested. [...]