Business Plan of Bullea

Thèmes abordés

Corporate entrepreneurship ; iseg ; assignment

Résumé du document

Bullea is a scuba diving center based close to Marseille in Carry le Rouet. This scuba diving center will offer its future customers dives in beautiful locales in the Mediterranean Sea with the provision of validating their PADI, FFESSM and CMAS certifications. Moreover, we will provide complementary services like rental and sales of material, etc.

Diving will change your life forever; once you have been underwater you just won't see the world the same way because the landscape that you see below water is unlike any other environment on earth. When you descend into that world, you will feel free and you will come to realize that diving is much more than a weekend hobby.

It is hard to define how many divers are currently active in France but the French Federation of Divers (FFESSM) estimated that in 2007 more than 260,000 divers were registered and more than 360,000 in 2010. Apparently, the number of divers is surging; however, these figures do not provide a comprehensive picture due to the existence of different associations and federations related to diving. Moreover, all divers are not French, so we could say that this hobby is still in the stage of democratization and as an industry offers much growth potential.

I think that an increasing amount of people are likely to travel extensively in order to experience the different diving locales and seek an international certification that will allow them to dive anywhere in the world. Diving enthusiasts trying for a double certification: PADI/FFESSEM, often have to approach a scuba diving center in France to obtain their FFESSM certification and a center in another country to receive their PADI certification. Therefore, it is only logical to assume that if a scuba diving center were to offer them a package deal wherein they could achieve both certifications, and thus save time and money, it would herald an incredible change in the industry, one that will seduce professional and hard core divers.

Extraits

[...] In one short paragraph, define your niche, your unique corner of the market. My niche will be to attract divers from all around the world in order for them to discover all the wrecks of the Phare du Planier that will permit to have the best packaging. In fact, divers could obtain the double certification that will allow them to dive everywhere. Moreover, the exploration diving is in expansion and more and more people try this hobby and are in fund of scuba diving. [...]

[...] In the South of France few scuba diving center propose those double certification so it will be a great opportunity for our scuba-diving center. As I know, in North of France they did not propose the double certification so it will be a great opportunity. Company strengths and core competencies: My most important company strengths will to provide to divers a full and complete packaging with double certification with high level of instructors. Moreover, the price of the packaging will be less expensive than each certification separated. [...]

[...] Our after sale service will be like the one of Le Vieux Camper. I mean that when people buy something they will have the revision of their equipment for free and with our partnership with Aqua-Lung, if we are not able to fix their material we will send it to the headquarter in order to provide to our customer the best after sales service. We will have two examples of each big material because our shop will be too small to have many examples. [...]

[...] Au Vieux Plongeur is a specialized shop in scuba diving equipment. They are located in Marseille. They propose a lot of equipment with a high warranty of services like: have 15 days to test your equipment if you are not satisfied we change or have a life service warranty”. They services are very good with short term delay. They propose those brands: Mares, Aqua-Lung, Scubapro, Au vieux plongeur and Beuchat. In their shop, they have second hand and new equipments. [...]

[...] So, it is the best city near to Marseille that offer this short time of travel. Our location is important for customer, because it should be closed to the beach or the port and we need sun in order to have a good visibility underwater and to not be frozen during the crossing. If customers come to our place of business: Our location will be convenient because it will be adapted to customer need, with a parking not far away in order to them to not have a long distance to cross with all their equipment. [...]