The role of the new social networks in the protection of environment in California

Thèmes abordés

The role of the new social networks in the protection of environment in California

Résumé du document

Do the new social networks represent a lever of environment conservation and sustainable development?We know that social networks have witnessed an explosive growth since 2005. More and more companies are dealing directly with these websites which regroup sizable chunks of the population. With this strategy, companies can now reach a substantial part of the population, also permitting an interaction with the largest possible target audience.

We will study the opportunities that these social networks represent in an organization such as Wildcoast in the environmental sector. Wildcoast is a non-profit organization which protects and preserves coastal ecosystems and wildlife in California, Central and Latin America by building grassroots support, conducting media campaigns and establishing protected areas. All its missions are reinforced by major support through media campaigns and advertisements in each location. This overwhelming media coverage gives Wildcoast the opportunity to increase the protected areas.
It is true that unlike France, the media has more local priority in the United States. This is why media strategies differ depending on the cities, whether it be San Francisco, Las Vegas, Los Angeles or San Diego.

Extraits

[...] There is the agenda application to organize an event. There is the possibility to make enquiries, test and detect the tendencies, hire staff, setup a system intranet One of the applications which can be one of the most useful for Wildcoast is the application. We can communicate on an action but also to collect donations and money. Mission: Promote Wildcoast through Facebook I developed the presence on Wildcoast on Facebook which is as we have seen a lever of communication and the best network to promote and develop a “company”. [...]

[...] If we regroup the people only in the country we are, Facebook is made of more than 50 million people in the United States. The main point for Wildcoast is that to setup a presence for an association, this is free. A presence on Facebook will permit to communicate about Wildcoast and to hire fans, volunteers This is where we find the networkers For Wildcoast, I decided to develop the idea to hire donators, volunteers through these Medias. Facebook is the appropriate place. [...]

[...] Since Arnold Schwarzenegger is the governor of California, he took many actions regarding environment. In 2006, he has presented a law to reduce emissions of gas of 25%. Thanks to Schwarzenegger, California is the first state of America to respect the protocol of Kyoto. The major problem is the pollution. In fact, pollution is drawing away a lot of deaths. Concretely deceases are associated to an exposition too high in the particles. Moreover, the problem is that this official estimation is three times higher than the estimation of deceases last year. [...]

[...] It is used to communicate to all friends all the database of the network of contacts the information in real time. It is very useful to share information in direct. As we can see, this is a link posted on Wildcoast profile for an event that I made to promote the event, to bring many people. Moreover, the message: “Let's make a difference together! Join WiLDCOAST, Surfrider, Alter Terra, Tijuana Calidad de Vida, TRCC and many other organizations for a joint cleanup effort of the Tijuana River Valley on NATIONAL TRAILS DAY! [...]

[...] Since the launch of the Facebook platform, almost 4000 applications have been created by third-party developers. Facebook demographic profile: A favorite site among students representing 85% market share of 4-year universities, but it is important to precise that half of users are now outside of college. We can see also here that Facebook represent strength for Wildcoast to reach a target of young's people. They are 63% of 17-25 years old to consider Facebook as the most popular web site. [...]