Recycling industry - New venture creation

Résumé du document

In France, the household trashes represent 26.8 million tons. This is due to the large number of packaging used for the selling of products and no limitation in the use of packaging. Most of these trashes are handled by the cities' departmental or regional services. Each French household should have in its house three bins to do the selective sorting, one for green trashes (everything from the garden, grass, trees), the second one alias the blue one for most of trashes that can be recycled (paper, cardboard, aluminium can, plastic bottles) and the last one everything that can not be trash in the other two.

Extraits

[...] An aluminium can takes between 100 and 500 years to be naturally destroyed. Also, French consumers used between 5 to 7 billions of plastic bottles each years, the percentage of recycle bottles is not really available. And for a plastic bottle to be naturally destroyed it takes centuries. So, to recycle them, it will hardly reduce the impact on the Hearth. We have chosen to divide France in 5 parts each parts will have the same number of inhabitant around 13 millions (total French population is around 65 millions). [...]

[...] We consider that the number of 214 machines is an ideal starting point to begin. The price we have to buy the machines is 7500€ so the total price will be 1,605,000€ Machines (plant and equipment): The second main investment is the material we need for washing and recycling the bottles and the cans, To begin our firm will need two machines to treat the bottles and cans so considering the price of each machine the total will be 70,000€ The fixed costs for the first year: Personnel: The number of employees: the number of employees to start does not need to be very important technicians able to repair quickly the defective machine and 2 others people for the machines' maintenance of cleaning within the firm. [...]

[...] To extend our program in all the country. Our first approach is to focus on one part of France, we just target the western part because the investment is really high, we can't imagine to be present on all the territory, however in the future we can expect to develop our project in the other part of the country To develop our activity. Our first activity is to develop the recycling system for the bottles and the cans but it is just a little part of what we can do. [...]

[...] The use of a specific technology must be link with a patent to protect ourselves French population is not receptive. If we compare the French habits with the northern countries, French population appears really not sensitive with the recycling way so if we want to succeed our project we have to change the French mind. SWOT Internal factor Strengths: First mover in France for this service. As we saw during the first years we'll have the monopoly on this activity so it permits us to develop in the best conditions and attract a large part of the French population. [...]

[...] Most of these trashes are handling by the cities, department or regional services. Each French household should have in his house three bins to do the selecting sorting one for green trashes (everything from the garden: grass, trees the second one alias the blue one for most of trashes that can be recycle (paper, cardboard, aluminium can, plastic bottles ) and the last one everything that can not be trash in the two others. This situation is for people who have a house, for those who live in apartment it should be the same except that the cities does not provide any different trash to all apartment, this selecting sorting should be done where people get the common trashes. [...]