The Eden Project

Résumé du document

The Eden Project is a multiple greenhouse complex in the United Kingdom. It is one of the world's largest greenhouses.

The complex is dominated by two gigantic enclosures consisting of adjoining domes that house plant species from across the world. Each enclosure imitates a natural biome. The first dome emulates a tropical environment and the second one a Mediterranean environment.

Eden Project, which is situated in a reclaimed Kaolinite pit, 5 kilometres from the larger town of St Austell, Cornwall, was conceived by Tim Smit Ti and designed by architect Nicholas Grimshaw
in 1995 and opened to the public in 2001.

The Eden Project is a social enterprise, which "involves individuals and groups who create independent organisations to mobilise ideas and resources to address social problems" (G. Johnson, K. Scholes and R. Wihittington 2009)
There are several stages of Entrepreneurial growth like, start up, growth, maturity, and exit. The Eden Project is at the maturity stage.

Extraits

[...] Category Large institutions and banks need to be keep satisfied Category Employees and customers need to be keep informed Stakholders Issues The fund provider's issue The principal issue of the investor is to give financial support. Eden Project is a social enterprise, so as we know, the first goal is not to make profit, the project needs money to live. So the fund providers are dependent on the major financial stakeholders. The MC is the first financial target of the Eden Project. So when Eden Project can't follow the MC's criteria it will have to find other funds. [...]

[...] These kind of new ventures provide suitable grounds for confirming the maturity stage of the Eden Project. Diversification into new business area In 2002, they had diversified their activities: they created the first range of events like theatres, dance festivals, music concerts, and parades and so on. Through these activities Eden's creativity and innovation had found an added value niche. The main concerns for the year 2009: The Eden Project wants: - To be more active with regards to fundraising through a re launch and development of the foundation “Eden friends”. [...]

[...] More and more social enterprises are introduced and begin to influence consumers in order to inculcate them to engage in different activities, in order to make a better world. For example, Eden project must make people more aware about sustainable development. Several enterprises have understood that there could be a new niche to exploit, where everyone can have an advantage. As we can read in the annual report of 2008: “More than ever our story involves the commitments to innovate for a better world. [...]

[...] The Eden Project Table of contents What is the Eden Project? 2 Question What is the Eden Project's business and mission? How might its objectives be differentiated from those of a private sector company? The Eden Project's business 3 Why the Eden Project is on the maturity stage? 3 Retaining keenness, commitment and generating growth 3 New ventures 4 Diversification into new business area 4 The Eden Project's Mission 4 Awareness about environment and sustainable development (refers to vision) 5 Interactivity and discovery (refers to mission) 5 Educational approach (refers to vision and mission) 5 How might its objectives be differentiated from those of a private sector company 6 Question Conduct a stakeholder analysis if the Eden Project which involves both identifying and describing stakeholders and mapping them. [...]

[...] Identify two stakeholders' issues and evaluate how the Eden Project handled them? Before beginning, let's define a stakeholder: ”Stakeholders are those individuals or groups who depend on an organisation to fulfil their own goals and on whom, in turn, the organisation depends” (G. Johnson, K. Scholes and R. Wihittington 2009) There are many stakeholders in Eden Project, who have different objectives and roles in the project. Internal Stakeholders We can describe internal stakeholder as, people who work inside the business like, directors, stockholders, and employees. [...]