Women's Football - Corporate Communications

Thèmes abordés

Football, women, world cup, communications, projects, development of women's football

Résumé du document

It is not just about women playing football.

It is women's football.
It is a brand.
It is an IDENTITY!

Everyone is invited

Extraits

[...] sponsors From 0 to 6 Sponsors Media Governments + PR C – Create Identity O2: Cultural Dimension 70% identify to their women's team Identity O3: Expression of a Woman Identity Worldwide Different is good EMANCIPATION O1: Target Plan 100% of FIFA FA's endorse* Media Fans Players FIFA Gov. + PR *Baseline: – Timeline Women's WC in Germany 2012 OG in London 2012 U-17 Women's WC in Azerbaijan 2012 U-20 Women's WC in Vietnam 2014 Men's WC in Brazil 2014 U-20 Women's WC 2015 Women's WC Quarterly EXCO Meeting: Evaluation Process and Internal Communication Platform Conclusion It is not just about women playing football. It is women's football. It is a brand. It is an IDENTITY Everyone is invited Thank you very much Any questions? [...]

[...] Women's Football Corporate Communications Dufourg J. Jérôme Griffioen D. J. Sjoerd Nann Benedikt Tjuševs Pāvels Touré S. Hadrien Table of Contents 1 – Stakeholders 2 – Analysis 3 – Planning 4 – Timeline FIFA FA's Clubs Players Sponsors Women's Rights Associations Media Fans Governments (Policy Regulators) 1 - Stakeholders 2 – Analysis Issues General Interest Adequate Sponsors Media Coverage Lack of Awareness Lack of Funding No Identity 3 – Planning A – Awareness O2: FIFA's Agenda 30% content linked to female football Awareness O3: Promotion 20% of commercial content by FIFA partners related to women's football GLOBAL RECOGNITION O1: Media Coverage coverage by 2015* Sponsors Media Fans Governments + PR *Baseline: 2011 B – Funding O2: Development programs 200% increase Funding O3: WWC Ticket Sales SELL OUT PROFESSIONALISATION O1: Incr. [...]