How can we claim that the sport at the world level became a real business in our time?

Résumé du document

Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging, or go to the closest shopping centre to buy the last shirt of the star that has just joined the team which we support. Sport is everywhere: on the TV at every hour of day and night; on the walls of the city, the back of buses or back of newsstands, in our cupboard( shirt, racket, sporting shoes) and it is also a part of our landscape where playgrounds and sports centre are increasingly numerous. But if there is a level at which sport is important, it is at economic level. Indeed, it has become a real phenomenon of society; it is a source of development as far as new employment, research and important technological applications are concerned. We may note that sport is the third world legal industry after the oil end the automobile sector.

Extraits

[...] In whole Europe, we attend the same phenomenon. The sums that TVs pay every season to broadcast the European championships reach summits. So, in Italy, the price is spent from 228 million euro in 1998 to 500 millions in 2002. In England, prices are more important still with 800 million euro, and we arrive at 300 millions in Spain and in Germany. Naturally, all these sums are put back to the clubs of football according to methods and quota appropriate for every country. [...]

[...] His role is to develop the rules of the football, to watch the transfers of the players, to organize the big competitions, such as the World cup which constitutes his main source of incomes because Fifa cashes every right TV and the major part of the takings of sponsoring. So televisions paid 150 million euro for the rights in 1998 and more than 700 millions in Korea in 2002! But we will see more in detail all the figures of this World cup in France later. [...]

[...] On the other hand, the Sport is also a means to express him. At the work or in family, it is possible to be confined in too stiff places, whereas at the stadium or watching a match on the television, it is possible to shout, to roar, to sing, to stir hence, this allows millions of people to feel better in their head " by penetrating into a universe of uncertainty and spontaneity Guttmann/ (1986), Sports Spectator, Columbia University Press, New York, p.156) Social integration and community: As we were able to note it previously, the Sport is a way of social integration extremely important. [...]

[...] In this way, several “sport activities” would be not considered as sports has whole part. It would so be necessary to give up indicating by this concept all the physical activities as the jogging, the climbing or the walk which would be simply qualified as activities of hygiene and relaxation. Even if, in this essay, we shall treat only the sport business and therefore the professional sport, it seems too restrictive and exclusive to use the same definition. Indeed, we would neglect in this way a lot of its main virtues. [...]

[...] Other cases CONCLUSION Sport and business in the current world can we claim that the sport at the world level became a real business in our time? Analysis of case particularly concerned by this phenomenon: the football” Introduction Today, it is difficult to deny that the sport took a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events during all the year, but also do his Sunday jogging, or go to the closest shopping centre to buy the last shirt of the star that has just joined the team which we support. [...]