Funerals and Consumer Behavior

Thèmes abordés

Funerals - Consumer Behavior - accident - natural cause - Mourning

Résumé du document

Mourning does not mean to forget the person lost but to learn to live without her or him. It implies a certain period of time during which signs of grief can be shown; there are different rituals or signs to express it, and they play a major role in the resolution of the grieving process. This difference of mourning can be explained by the differences of the circumstances of death from one person to another. Several factors must be taken into account in order to fully understand mourning; indeed, the conditions of death are an important aspect within the grieving process. First of all, it depends if the death results from an accident or a natural cause. The length of time of the dying process is also another influent factor; from a sudden death to a protracted illness, the reaction of the family and friends can vary enormously. When the death is expected, the family and friends can have the time to realize it and be more prepared for their mourning.

Another important factor is the cause of the death: natural event, murder, suicide... All affect deeply the family in different manners. For instance, after a suicide people could feel guilty for not understanding the problem of the lost person while a murder would create a feeling of anger.

Extraits

[...] The best communication tool is to provide top quality for each of the funeral services they organise www.oboolo.com . III. Customers on the French and Spanish markets . a. The French funeral market . The French market weighs 520.000 deceased/year. Of those are cremations when 20 years ago, it was only The market has not been really influenced yet by the current crisis thanks to government measures and due to the fact that people do not reduce general spending in this field, even in bad economic context . [...]

[...] Finally, the mourning depends also on the person who died (child vs. Elderly); everyone reacts differently and has his own way to express his feelings. That is the reason why the length of the mourning cannot be determined. Parental grief or grief following a sudden death are considered as complicated and would probably take more time than otherwise . Many factors can influence the mourning process of a person but in any case support from others is extremely important to get through it . [...]

[...] In the Funeral market, the household consumption on funeral expenses will not go down, unless for the funeral ancillary products (funeral slabs, artificial flowers) . However, the consumption might postpone of few months the purchase of monuments . The retained impact is of 10% of the monument sells. The possible increase of the poverty line would only have a report effect from burial to cremation . C.P.: Thanks to the huge percentage of services offered by insurances companies, the crisis has not really affected the market. The insurances companies have assured already the capital for the arrangement of the services. [...]

[...] Figure Number of death in France . Figure Household consumption in Funeral Services in France Source : Xerfi, Study on French Funeral Services (Feb 09) . Source : Xerfi, Study on French Funeral Services (Feb 09) www.oboolo.com References . Center for Economic Studies, [Online] Available from: http://www.ces.census.gov/ [Accessed 8 March 2009] . Chinese Funeral Customs Available from: http://www.chinaculture.org/gb/en_chinaway/2004‐03/03/content_46092.htm . [Accessed 21 March 2009] Encyclopedia of Death and Dying. [Online] Available from : http://www.deathreference.com/Me‐Nu/Mourning.html [Accessed 20 March 2009] . Funeral Testimony. [...]

[...] Sonnenberg Monte “Funeral homes will raise price”, Simcoereformer [Online] Available from: http://www.simcoereformer.ca/ArticleDisplay.aspx?e=1388835 [Accessed 15 March 2009] . Turley, D., O'Donohoe S Adapt or die ? Development in the British funeral industry IN: Solomon M., Bamossy G., Askegaard S., K. Hoog M., (eds.), Consumer Behaviour, A European Percpective, Third Edition, England: Pearson Education Limited . Uiterschout, S. and Versluys, K Melancholy and Mourning in Jonathan Safran Foer . Orbis Litterarum. 63(3) [Online]. Available from: http://www3.interscience.wiley.com/journal/120087658/abstract?CRETRY=1&SRETR Y=0 [Accessed 15 March 2009] . [...]