A new non-prescription pain reliever: Pharmaceutical industry

Thèmes abordés

Pharmaceutical industry, dosage, Ibuprofen

Résumé du document

The molecule which cures is Ibuprofen. This molecule is known in the pharmaceutical industry. It is mostly known with Advil. In addition of all the basics ingredients that we can find in an analgesic, I decided to add vitamins in the capsule. The dose of vitamin in this product is equivalent of a daily vitamin caps. It is a capsule which can be swallowed down with a big glass of water, otherwise crunched or finally sucked under the tongue or everywhere in the mouth. One box contains 16 tablets. It is a medicine which is reserved for adults and children over 20 kg (about 6 years old). Everybody over 6 years old can take the product, man, woman, thin or big and so on, except if one is allergic to any ingredient.

The dosage to respect is no more than 3 capsules per day, it means 1200 mg. One capsule contains 200 mg. The tablet can be taken whenever one's want but it's better to take the medicine during a meal. This way the medicine is more efficient. Every capsule must be taken with wide intervals. Six hours between two capsules must be respected; otherwise an overdose can be possible (it means for example fever…).

Extraits

[...] It is not anymore information advertisings but ads which push for purchase. Perspectives: Advertising and Communications Page 16 of 19 If our products continue to be sold in a large extent, we will launch a bigger range. Our pharmaceutical institute PharmaLab is quite new, so we have different products but it is really possible to increase the range. In a second time we will extend the brand to other countries, for example Portugal, Belgium, Luxembourg and others European countries. It is easier for a French brand to sell our products in the European area than is the American area thanks to the European laws for the export. [...]

[...] For the print: commercials are published on national and regional newspapers but also on magazines about content and lifestyles. Most of the advertisings are present on magazines for children and teenagers. In a second part, advertising are published on sports magazines (nonprescription pain reliever cures aches) but also for the family magazines. For the outdoor: I chose to put our advertisings on billboards which are close to schools (middle school, high school We also can find billboards on the bus stops and subway stations. Word of mouth: we have a partnership with the World of Mouth Marketing Association. [...]

[...] But with this new product it is possible to take it everywhere at any time. It is easy and simple. Most of the effervescent medicines or the ones we have to suck do not taste good. After taking the medicine it is possible to have the disgusting taste in the mouth for couple minutes or hours. My product is declined in 6 different tastes which correspond to everybody. Now it is almost fun to take a medicine because it tastes good, it is nearly a candy! [...]

[...] We only concentrate ourselves on the most famous newspapers such as Le Monde, Le Figaro, Les Echos in France, and The New York Times for the USA. For the magazines we will work with some specialized magazines for children, parents and doctors in order to reach the maximum of purchasing advisors. The Public Relation that we will organize will only concern the B to B market. Because of the laws it is really complicated to make PR in the non-prescription pain reliever B to C market. [...]

[...] This way we can target general practitioners and nursing. Indeed they are influencers; they will say to the patient which brand they need to buy. "Most doctors get most of their information about drugs from the drug industry." said by Dr. Sid Wolfe of the U.S. advocacy group Public Citizen.5 Indeed, we also need to target the pharmaceutical laboratories The advantage of advertising on social Networking sites by Wong Chin Sing the http://networkconference.netstudies.org/2011/04/the-advantage-of-advertising-on-social-networkingsites/ 5 Article from the Reuters web site written by Tan Ee Lyn the 10/19/2010. [...]