Penser la terre, Stratèges et citoyens : le réveil des géographes - Elizabeth Morin

Résumé du document

Fiche de lecture de l'ouvrage Penser la terre, Stratèges et citoyens : le réveil des géographes par Elizabeth Morin



Ce livre présente la géographie en 3 grands points qui sont l'espace, qu'il soit a l'échelle mondiale, régionale ou bien locale. Ensuite il présente les outils et instruments utilises par les géographes de nos jours. Et enfin on nous invite à une réflexion sur le sujet du livre.

Extraits

[...] Thus, there is a risk that they prefer to stay on traditional financial system. It could be a bad strategy because they are not automatically the direct actor, they prefer pass through financial professionals. However, with a success in France, which would reinforce our brand position, we could be able to penetrate the English market if we ensure people that our concept works. Otherwise, we are not going to target only men; women target is also a big opportunity that we have to catch. [...]

[...] So the choice of BFM TV is adapted because, it is watching by millions of active people just before to go at work. It represents a lot of interest because as we decided to communicate during the morning between 7am and 8.30 am, if they in mind our brand name and the newness of the service offered, they would probably talk about it with their colleagues during the coffee break. The efficiency of the advertising could be multiplied if we success to bring a strong message, gone over by our slogan “Trust brings wealth”. [...]

[...] Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc- Etudiant, Quel est le rôle des courtiers dans un marché financier, 2010)[1] which sell or buy product to the price retained by the customer; the aim being to make profits on the provision of each order, also in relation with the size of money orders. Indeed, financial market is very complicated where everybody through the world can buy something coming from the other side of the world. [...]

[...] Moreover, the choice of this target seems to be in good adequacy with our new service which provides security with efficiency with a fast check out of all the information which allows our customers to be reactive on their shares. Indeed, our audience target corresponds to the Y Generation, show a good skill concerning new technology and need to be ensure. We estimate that our service is exactly what they need and explain why our company is going to work. So to be sure that our target audience will respond to our brand, we have to promote our brand by repetitive messages, and a good slogan which corresponds totally our image which is: “Trust brings wealth”. [...]

[...] Indeed, all stock market flows depends on the real facts. In consequence, the faster the customers get the information, the better they will manage their portfolio of shares. The idea is to create a specific application on iPhones, Adroids and Computers where all the users of our services would be able to share with the other users, current facts which can have an impact on the market shares. The aim is to create a confidence environment between our customers, as a family, to help them to be more reactive and so to earn more money. [...]