When doing my project, I will first have to gather information about the chosen topic from different resources. Books, articles, periodic literature, Internet, university publications will all together define my knowledge about the topic and give an idea of the previous research that has been done and new areas that have not been investigated yet. Through the literature review, I will be able to incorporate the knowledge of an existing research and to develop the idea of my own topic. This method of research will not contribute to a new knowledge about my topic, but is the beginning of research that helps to shape the measures of the existing research and think of ideas and possible solutions that will be anticipated in my further investigation. Generally, literature review can be defined as “…the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested.”
[...] Heath (ed.) Handbook of Public Relations. Thousand Oaks, CA: Sage Holstein, J.A. and Gubrium, J.F. (1997) 'Active interviewing', in D. Silverman (ed.) Qualitative Research: Theory, Method and Practice. London: Sage, pp. 113- Lindlof, T.R. (1995) Qualitative Communication Research Methods. Thousand Oaks, CA: Sage Mann, C. and Stewart, F. (2000) Internet Communication and Qualitative Research: A Handbook for Researching Online. London: Sage Riessman, C.K. [...]
[...] they provide a supportive forum for expressing suppressed views. they allow you to collect a large amount of data fairly quickly.[9] It appears that people like the safety and anonymity that is offered by the computer screen.Focus group discussions allow you to collect a large amount of data in a relatively short space of time. They are quicker and cheaper to conduct than individual interviews with the same number of participants. By bringing together between six and ten people for a specific period, you benefit from a range of insights which can be transcribed and analysed more quickly than if you were conducting a number of one-to-one interviews. [...]
[...] it should point out overall trends in the prior research, as well as the major conflicts, and gaps in research. It might also establish the writer's reason for reviewing this particular body of work. Body: Main text Tells a the story The body of the review should summarise the individual pieces of work, and compare and contrast the approaches where it is merited. I will tell a story about the development of the field, explaining how everything fits together. This part of the review should include a critical assessment as to whether the hypotheses were clearly stated, and whether the research methodologies were well designed (for investigating those hypotheses), whether the evidence for or against a hypothesis was convincing, whether there were important gaps in the investigation and so on Illustrate the similarities and differences among the different models or theories by seeing how they apply to a simple, representative, concrete example. [...]
[...] (2001) Social Research Methods. Oxford: Oxford University Press Emerson, R.M., Fretz, R.I. and Shaw, L.L. (2001) 'Participant Observation and Field-notes', in P. Atkinson, A. Coffey, S. Delamont, J. Lofland and L. Lofland (eds) Handbook of Ethnography. London: Sage, pp. 352- Fink Arlene: Conducting research literature reviews: from paper to the internet: Sage:1998: ISBN Gaddis, S.E. (2001) 'On-Line Research Techniques for the Public Relations Practitioner', in R.L. [...]
[...] Literature review is more than just a description. It is original, significant, and interesting research and not just a description. It is a critical analysis of what other authors have said on material relating to my topic. It is usual to subdivide this material into different subjects, starting with more general statements of broad scope, and going on to consider the different subject in more detail, so that to end up narrowing to a consideration of small number of authors whose ideas and results are directly relevant to the precise subject matter of my topic. [...]
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