Hudson Brand

Résumé du document

Il s'agit d'une recherche des idées de stratégies marketing à rédiger sous la forme d'un mail, concernant l'entreprise Hudson Brand

Extraits

[...] Effort our meeting, please note that we decided that we would note decrease our prices but we would raise of brand on the market, especially the European and the Asian ones. The reason is that we have less competition with high quality products and than with low one. Our goal would be now to invest in sponsorships, especially for international competitions in golf or tennis. Ski would also be an idea to check, especially for Switzerland, but it's more seasonal so we're not sure about the strength a campaign may have. [...]

[...] Please have tech team thinking about it for more material. Our first step would be finally to prepare a campaign to take a survey on our customers in our shops and more specifically in the ones we have in national and international airports. We want to know people's opinion about the design of our product and also about the use, the longevity, the hot line, the brand itself etc. I let you think about it and revert to me with a meeting invitation. [...]