Doit-on attendre du bonheur un accomplissement de soi ?

Thèmes abordés

bonheur, accomplissement de soi, qualités morales et intellectuelles, Heureux les simples d'esprits, misère de la condition humaine, hédonisme, développement de l'intellect, force morale, Kant, philosophie stoïcienne, Spinoza

Résumé du document

De nos jours, le bonheur se voit quantifié, marchandisé, mesuré par des indicateurs d'organisations économiques se basant sur quelques critères très aléatoires - une approche du bonheur correspondant à notre société actuelle, basée sur la consommation. Malgré tous ces chiffres et statistiques, il reste difficile d'expliquer, d'une manière précise, le concept de bonheur. Nous pouvons cependant tenter de définir l'accomplissement de soi comme étant l'état d'un homme ayant développé des qualités morales et intellectuelles à un degré élevé. C'est sur cette définition que nous nous reposerons pour traiter le sujet.

Extraits

[...] Some research are revealed that standardization strategy is used to achieve the economies of scale and it is used when the target market has the similar needs and wants. While on the other hand customization strategy is appropriate when the consumers have a different needs, wants and preference and where there is a significant difference in the socio economic conditions of the target. To conclude, they to succeed in the international market and precisely in international promotion campaigns, is to use the mix of standardization and customization strategy and try to create the balance between the two. [...]

[...] The press (daily, periodic, specialized or international) which is the main advertising medium in most of the countries in term of investment in advertising. The use of this communications tool requires a good knowledge concerning the characteristics of the market targeted in order to master well access modes as well as methods of work in the sector. The second tool of the communication it's the television. Companies mostly develop more and more the advertising broadcast to promote their products. The association of the image and the sound strengthens the impact with the public. [...]

[...] All this, we have to take it into account: the local legislations, the habits regarding supports and regarding media, the cultural differences and linguistics to avoid the failure of communication. II) Strategies of international communication Companies need to choose to standardize or adapt their promotion campaigns, or the company can realize a mix of the both strategy. Standardization: Definition: This one consists in having the same communication strategy on all markets. It comes from the hypothesis that every customer in every country will have the same need. It is based on the existence on homogenous segment globally. The standardization does not considered specify of the market. [...]

[...] That permits to make economies of scale and when you have limited resource it's the best option when you budget is limited. If we have as target multinational customer all around the world, make one advert is more easily than realize adapting advertising for each country. It's a precious save time, this is practical when we launch a product simultaneously in several countries. The standardization gives a strong branding image and avoids confusion. This strategy is perfect for industrial product such as Apple Product (Example of Apple). [...]

[...] The positioning adopted on these markets can be different from that used on the domestic market. This strategy considers the sociocultural differences, everything the individuals do not need. They have behavior and consumer habits, as well as a different appreciation of the message. They are some pressures for promotion adaptation such as written and spoken language differences, differences in symbolic meaning, differences in humor, value and norm differences and government regulation. In a strategy of adaptation, It is important to translate messages and to well manage the difficulties bound to the translations. [...]