The Coca-Cola story

Résumé du document

The coca Cola story, exposé de 2 pages en anglais



The topic, I want to talk today deals with this fabulous drink: ?The coca cola?. Do you know how old coca cola is? More than a hundred years! And since, this drink has became famous all over the world. Indeed, tasted by a lot of people, Coke spilt and installed in each house. The advertisement very present contributed to its considerable success.





I) Invention du coca

II) Evolution du coca cola

III) Conséquences du succès

Extraits

[...] After his death, a man called Asa Candler bought the recipe for Pemberton's medicine for the price of 2330$ (two thousand three hundred thirty dollars) II) Evolution du coca cola In eighteen ninety two (1892), he began an advertising campaign which was a success. He spent twelve thousand dollars on it. It was worth spending such as sum of money because Coke has been the most popular drink in the USA for more than sixty years. And since that date, there have been many other campaigns for Coke. [...]

[...] Do you know how old coca cola is? More than a hundred years! And since, this drink has became famous all over the world. Indeed, tasted by a lot of people, Coke spilt and installed in each house. The advertisement very present contributed to its considerable success. To tell you the coca cola story, we will talk about its invention at first, then its evolution and to finish consequences of its success. Invention du coca. It was invented in 1886 (eighteen eighty six) by a pharmacist called John Pemberton, who lived in Atlanta in the South of the USA. [...]

[...] Then, in nineteen forty one (1941), when the USA entered World War II, American soldiers began to travel all over the world. The drink which the American soldiers preferred was Coke. And the president of Coca Cola Company promised to send their favourite drink wherever they went. The president sent five billion bottles of Coke all over the world to the soldiers. And that's why, since the war Coke has been famous everywhere. The advertising have always been very important and contributed to its considerable success. Today, the advertising about Coke is always very present et is more and more original. [...]

[...] But the recipe wasn't changed for long because the company might have lost customers. The coke is so popular, that now some collectors exist who buy every product of the mark Some examples, some things which collectors keep: plateau, special and original bottles, boxes . The success of Coke provoked the jealousy of some people who had copied coke et developed their own mark called Indeed, even if the recipe for coke has been a secret for more than a century, rival industries have managed to approach the miracle recipe. [...]

[...] If you look on a bottle of coke, you will find that one of the ingredients is called simply “natural flavourings”. Nobody knows what these flavourings are. The recipe for Coke has been a secret for more than a century because they don't want to be copied. They don't want fake Coke to flood the market. The coca cola company keeps the recipe in a safe in Atlanta. In nineteen eighty five (1985), the company changed the recipe which made Coke taste different. The change in recipe made millions of people complain. [...]