A Guide for your first steps in SEO

Thèmes abordés

SEO, Online Marketing, Digital Marketing, Internet Marketing, Optimisation de site internet, Google, Yahoo, Bing, Keywords, ranking, veille concurrentielle.

Résumé du document

The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific combination of keywords (or key phrase) has been typed in. The position or ranking is dependent on an algorithm used by each search engine to match relevant site page content with the key phrase entered. There is no charge for these listings to be displayed or when a link relevant to the site is clicked upon.

In this assignment, we are going to explain how the search engines/directories are important and how we can optimize our ranking. We will take as an example the stationary brand Paperblanks (notebooks, diaries, guestbook and adressbooks). In the first part, we're going to speak about the basics of the search engines and directories and focus on the keywords importance. In the second part, we'll have a look at the links and the text in our website. Then, to finish, we'll dedicated the last part to technical aspects which are going to help our website to be more user friendly and also easy to follow by the search engines.

Search index companies (like Google.com) own thousands of computers that use software know as spiders or robots to grab web pages and read the information on each page or all the pages by using complex algorithms which index this information.

Extraits

[...] It is really important to create web pages that search engines will read and index. Creating a useful key is the key of the success. The most useful the website is for the visitors, the most successful it will be. Why? Because the more useful or interesting your site is, the more the people will talk and post links on blogs/forums etc. C.1) Limiting Multimedia If we look at the world's successful websites, they don't use a lot of multimedia content (flash animations and videos for example). [...]

[...] Some websites are sometimes very grotesque, very ugly (awful colors combinations, terrible typeface choices, combinations of fonts colors that make the text close to unreadable, cutesy background, very amatory looking, messy layouts etc.). Nobody is going to buy something from this kind of website as it looks unsecure and unprofessional. C.2) Using text, not graphics! A large number of websites uses graphic to place text on the WebPages. Sometimes, the pages of a website show a lot of text content but if we look closely we discover that the words are actually an image file. [...]

[...] - Navigation text links: they are the little links at the bottom of the pages, they help the visitor to find his way around. It also help the search engine to find his way too. C.5) Different things to do when creating a web page: naming the files: The search engines found about the nature of a website from its domain name and as well from the site directory and file structure. creating a directory structure: Create a directory for each navigation tab and keep all the files in this directory. [...]

[...] A Guide for your first steps in SEO (search engine Optimization): Examples focused on stationary products. The basics on search engines and directories. A.1) Optimization for search indexes (Google). Links and text B.1) The links B.2) The text Making your site useful to the visitors and visible to the search engines. C.1) Limiting Multimedia C.2) Using text, not graphics! C.3) Clear titles C.4) Providing different routes C.5) Different things to do when creating a web page: The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. [...]

[...] The designers do that so all the browsers can view their chosen fronts. This is a mistake. Because this page may content useful keywords but the search engine can't read anything. For the visitor, the image is also slow to download, more slow than it was text content. It is important to stay one step behind the web technology, at the end, a website like Google prefer simple content, it is easier to read and categorize. The Paperblanks website uses too much image at the moment. [...]