E-Commerce Case Study, Vitamin World

Résumé du document

Vitamin World.com is an electronic commerce B2C online shopping site. The Vitamin World Company is specialized in selling vitamin. The web site has a clear interface since all information is well organized on the page. There are static elements such as the menu bar and the products' index (on the left) which help the user keep on track throughout the pages. Many different functions are available in order to get additional information about any product. The customer has several different ways to go through the products or search for a particular one [...]

Extraits

[...] Purchasing an article is based on the shopping cart tool. At any moment, users can view items in the shopping carts, sing in/register or checkout. The web site offers many options related to e-marketing such as promotion code, form to order a free catalog, saving program, etc . Provide personalization of customers ( Personal space: By customizing the space after signing in, the user feels more confident in buying. A customer feels more comfortable and finds parameters that are specific to his space (e.g. [...]

[...] The Vitamin World Company is specialized in selling vitamin. The web site has a clear interface since all information is well organized on the page. There are static elements such as the menu bar and the products' index (on the left) which help the user keep on track throughout the pages. Many different functions are available in order to get additional information about any product. The customer has several different ways to go through the products or search for a particular one. [...]

[...] E-Payment methods Vitamin World.com accepts Visa, Mastercard, Discover, American Express, JCB, money orders and personal checks. Paying by check or money order requires a specific procedure. ( Paypal: It is the second most popular method of payment on the web (after credit card). Paypal can provide a very interesting payment method for the merchant. Indeed, for some articles having a very low price, it is more secured as Paypal bears the risk of the transaction. For articles with higher prices, in case of a credit card payment, the merchant would ask the bank for authorization before accepting transaction. [...]

[...] There should be some information about the inventory level which would allow the customer to or order in advance a particular product which is in limited amount. ( Following an order: Being able to follow the process of an order gives to the customer a better understanding of the transaction and more trust. Providing users with a logistic system for controlling the state of the transaction, allows user to be more independent. The user knows about the delivery date and a potential delay. Therefore he/she is able to manage his/her time differently according to the planning of transaction. The web site should provide such a system. [...]

[...] According to different patterns identified through data mining or more generally through A.I. systems, buying suggestions can be made to the customer. The suggestions can be based on the profile of the buyer such as his age, purchase power, social standard, etc This technique achieves customization and improves e-marketing of the web site which would certainly increase the site sells. ( User history: A history index of user information should be accessible to the user through a service provided by the web site such as a data base storage. [...]