How WEB2 concepts can benefit each stage of the Price Waterhouse Cooper's model ?

Résumé du document

The Internet was originally a tool for scientists and military personnel to share information rapidly. However, it has progressively become a tool for both individual users and companies to communicate more efficiently, and to create new relationships (customers, distributors?). The number of Internet users has grown rapidly in the past decade, from 100 000 users in 1997, to more than -600 000 users in 2003. This fast growth has enabled new challenges and new opportunities for the enterprise and has lead to the explosion of E- Business. E business is a new phenomenon, and it attracts more and more investors. What is E Business? According to Hawking, it is, "The integration of people, processes and information through communication technologies" (2006). At its maximum capacity on 10 March 2000, the NASDAQ peaked at 5048.62. This was more than double its value in 1999. E-business being new has infinite opportunities and huge potential. It is touted to be the future of business. However the bubble crashed in March 2000, and a period of disillusion succeeded this period of growth.

Extraits

[...] E Marketplaces are examples of web 2.0 tools that can be used to help the industry transformation. An E marketplace is an “Internet-based environment that brings together buyers and sellers so that they can trade more efficiently online.”[12] Using web 2.0 tools marketplaces) for industry transformation entails several benefits for the company. Firstly it enables a better purchasing power while aggregating buyers in buying consortiums, lowering the costs thanks to a bigger volume of transaction, improving the information for the negotiation with the suppliers. [...]

[...] The web 2.0 rests on 7 key concepts, defined by O'Reilly during the same brainstorming session. To be classified as web a website as to match at least one of these 7 criteria (as shown in orange in this meme map) Web as Platform” Web 2.0 websites are not a “package software” but a service (free) with real time update. The strength of web 2.0 is also the fact that it is focus on long that is to say, the small websites, representing most of the web content. [...]

[...] o Some companies have decided to form their own buying communities. An example of this is the travel agency STA Travel of STA's customers first interact with STA online. Web is thus a key component of STA marketing strategy, and the firm is using lots of web 2.0 tools. Therefore they have developed user generated blogs for people to share their travel experiences, and rate the hostel, restaurants But STA also uses mashups with it own products and Google maps to give the users recommended routes, and how STA can help them with it (hostels booking, tours But STA has gone further in Web 2.0 : it has also developed “trip blogs” as application in facebook, and virtual branch in second life A new way of managing customer's relationship Using the concept of collective Intelligence for the technical support Why employing an army of people to deal with the technical support when 90% of the questions can be answered by internet users? [...]

[...] It may be a new word, but it is also an opportunity to seize for the enterprise for it is a new trend, well installed. If they don't want to lag behind, enterprises have to be prepared for the transition. Bibliography Readings L. Carol Christopher, Understanding Web in the Seybold Report June OECD, Participative web and user-created content: web wikis and social networking. p 29-30 Paul Hawking, What is all the fuss, lecture week 1 Paul Hawking, Channel enhancement Paul Hawking, Lecture Web 2.0 Paul Hawking, lecture Value chain integration Paul Hawking, Lecture Industry Transformation Paul Hawking, Lecture Convergence Tim O'Reilly: What is web 2.0 ? [...]

[...] Carol Christopher, Understanding Web in The Seybold Report June Tim O'Reilly: What is web 2.0 ? Design Patterns and Business Models for the Next Generation of Software Source : Paul Hawking, What is all the fuss, lecture week 1 Source : Paul Hawking, Channel enhancement I'd like to apologize for my website examples that will be often French website. I'm used to surf the French web, so tried as much as possible to find international examples but sometimes I only know the French one. [...]