The lucrative potential of Sphero's BB-8

Thèmes abordés

Lucrative potential, Sphero's BB-8, Star Wars, robot, Rob Maigret, Sphero's chief creative officer

Résumé du document

At the time, "Rob Maigret, Sphero's chief creative officer" may have sounded as no more than someone wanting to sell his product. But now, the first owners of Sphero's BB-8 have shared online their experience with the robot.
Now, it appears indeed that the machine is creating a "whole new" type of interactions between a fictional universe, the Star Wars' one in this case, and the real life enjoyment.

Extraits

[...] - Introducing BB-8 [online]. How BB-8 Works. accessed 06 October RUSSON Mary-Ann. Star Wars BB8 robot was built by Sphero and you can get one this Christmas [online] April 2015. International Business Times. accessed 10 October GARRATT Rod & TRÖGER Thomas. Speculation in standard auctions with resale [online]. Econometrica 74 (2006) 753-769. online supplement. accessed 06 October RUSSON Mary-Ann. Star Wars BB8 robot was built by Sphero and you can get one this Christmas [online] April 2015. International Business Times. [...]

[...] Star Wars BB8 robot was built by Sphero and you can get one this Christmas [online] April 2015. International Business Times. accessed 14 October INSTAGRAM. #bb8 [online]. Instagram. accessed 10 October INSTAGRAM. #bb8 [online]. Instagram. accessed 10 October BB-8 [online]. Star Wars. accessed 10 October SANCHEZ Carlos & GERLADO Emilio. How does BB-8 work ? [...]

[...] The first trailers showcase a well-managed association between the vintage feeling of the episodes IV to VI and a complete revival of the saga. BB-8 embodies that betterment ; “fans have been thrilled to hear from director JJ Abrams that for the first time, the Star Wars franchise has made use of a real robotic machine rather than a man in a robot suit, an advanced puppet or just using special effects.” RUSSON Mary-Ann. Star Wars BB8 robot was built by Sphero and you can get one this Christmas [online] April 2015. International Business Times. accessed 14 October RUSSON Mary-Ann. [...]