The disposable DVD (DVD-D)

Résumé du document

The DVD-D is a standard DVD that can be used only for several hours after the card board sleeve has been opened. But the sleeve can be opened anytime: now, in one day, in one week, in one month or in several years. Then the DVD-D has a restricted lifespan of eight hours, after which it will be more readable by some platforms. The technology is compatible with any type of DVD drive (DVD video players, DVD-ROM drives, DVD game devices). It does not require any hardware change. The automatic erasure of the DVD-D is made possible thanks to a technical process consisting in deteriorating the layer of aluminium, presents on the surface of the disc, by a substance non-toxic released at the time of the opening of the nut fixed on the DVD-D.

Extraits

[...] Place Western Europe, USA, Japan Casino (owner of cdiscount) wants to enlarge its sell on the Internet but also through its shopping centre. Promotion A dozen of films are accessible nowadays. In USA, Disney studios & MGM are already interesting in this type of life limited device. They are testing the technology of the Flexplay American firm, based on researches of General Electric. Technicolor, subsidiary company of Thompson, made the disposable DVDs tested by Disney. The DVD used by Cdiscount is made by SNA, located in Tourouvre (Basse-Normandie). [...]

[...] Other argument is that there's no risk of a damaged DVD because it is always a new brand DVD without any scratches. And to finish, the last but no the least, it is environmental friendly, it meets the demand of recyclable product. The weaknesses In the fields of weaknesses, we can highlight that the DVD-D doesn't have bonus, that is to say there's no bonus, no subtitles, no choice of languages. Moreover, the DVD-D do not propose a large number of films, we can add that there's almost no films. [...]

[...] The technology is compatible with any type of DVD drive (DVD video players, DVD-ROM drives, DVD game devices). It does not require any hardware change. Instruction manual The automatic erasure of the DVD-D is made possible thanks to a technical process consisting in deteriorating the layer of aluminium, presents on the surface of the disc, by a substance non-toxic released at the time of the opening of the nut fixed on the DVD-D. Directions for use The DVD-D works exactly like a standard DVD until its viewing window is finished. [...]

[...] Therefore, is the DVD-D sure to have targeted the good public? Does this public agree to the product? Moreover, this concept is quite expensive to elaborate compared to the standard DVD, the margin is certainly less important than this previous. III) Marketing strategy Target market Clearly, the disposable DVD aims at the teenagers, the reasons are for instance: the cost & the fact that you don't need to bring the DVD back, that is fairly useful for teenagers that don't have their own cars. [...]

[...] But the technology is different from these of Flexplay. IV) Conclusion We can say that our opinion is mixed about media DVD-D. Indeed, these media function correctly and are perfectly compatible with the current readers but it also should be recognized that it has many disadvantages. One of most important and not the least is the too low number of films proposed with the catalogue. Very few films, therefore very few choices. In addition, the DVD-D only has the film without any other supplement such as band advertisements, no-claims bonus, choice of languages, etc. [...]