Analyze and evaluate Google+

Thèmes abordés

google

Résumé du document

Why did this service fail, analysis done from the perspective of Innovation.

Extraits

[...] For Google, this is a way to avoid too harsh criticism and justify the stoppage of its social network which, since its launch in 2011, has never taken off. The main problem of Google+, says a former employee of the company, is that Google has tried to make a service too similar to Facebook. Having train late" and was motivated only from the "competitive point of view", the company did not very well calculated are cost. Facebook was actively pursuing Googlers, notes another. The employees assigned to Google+ were working on their side, he says, probably to prevent product information from spreading. [...]

[...] This person said she has never felt any form of paranoia about the fact that Facebook debauchery massively at Google. Google+ was designed to solve company-specific issues, rather than allowing users to connect to each other. Google does not have to manage tons of user profiles for its many applications and services. Signing into Google+ gives you access to all of your Google products, which is convenient. But the platform does not offer a social experience as simple as those of Facebook or LinkedIn. [...]

[...] Regarding the social environment, our society today lives in a digital and virtual world. We do our shopping, our research, our work, our mail, and our meetings on the Internet. Internet allows access to culture, education, knowledge; it allows to gather, to gather groups of people sharing common interests via social networks, dating sites, forums, blogs, and other sites of all kinds etc. Search engines contribute to people's reputation and getting more information about an individual has become child's play. [...]

[...] The giant Google has provided some explanations via its blog, recognizing in passing the failure of its social network launched in 2011. "Although our engineering teams have put a lot of effort into building Google+, it has not been adopted. by the consumer, "admits the post. Illustration of this public rejection: 90% of the sessions remain open for less than five seconds. Google assures however that it has "not found evidence that the data were used inappropriately". The professional version of Google + will still be active. [...]

[...] At first, Google+ enjoys a strong growth. To convince even more users, but his decision to link almost all YouTube accounts and Gmail addresses to a Google+ account was a bad one and did not reassure users. In 2015, Google eventually reaches 111 million active users each month, a low number compared to users of the directs competitors Facebook and Twitter. The economic stability of most markets is a huge opportunity for Google to develop new markets, in new countries with the exception of China. [...]