Future of TV Broadcasting

Thèmes abordés

Future of Broadcasting, TV, Public service

Résumé du document

Media and TV have changed a lot in those last 2O years but we may assume that this change is going to be even more fast paced and increasingly important in the next 2O years. Of course the new media (internet) and the new technologies linked to the internet have completely changed people's habits. We should not focus on emerging technologies but on emerging cultural practices. So initially, we are going to focus on the consumer's behavior shift, then, we will get a clear vision of how the future of broadcasting devices is shaping out according to current movements. Finally, in the third section, we will examine the following issue: what will the relevant challenge of this multimedia environment transformation be?

First, we want to focus on the consumers' changing behavior concerning TV and so in this part, we are going to look at the consumers' demands regarding TV and related media.

Firstly, we can notice that today (and in the future also), consumers know exactly what they want and what they don't want. For example, they don't want so many TV commercials; they are getting fed up with the sheer size of these commercials. Indeed, nowadays people mainly watch TV during their spare time in order to relax and get entertainment. As a consequence, TV commercials are perceived as something boring and intrusive which deprives the viewer of his relaxation and entertainment. To crown it all the commercials are becoming less efficient than before because people feel bored with them and prefer switching programs or moving to on-demand viewing because there, the commercials are not so numerous.

Extraits

[...] So, in the future, TV will have to adapt to these new demands in order to seduce consumers. So now, after having considered the shift in the consumer's behaviors we can take a look at the technological changes that have occurred in the last decades, these changes are going to be more and more relevant over time. There is no doubt, for instance concerning the importance of internet in the modern shift followed by media and consumers around broadcasting practices. [...]

[...] Dyamics of Media Politics.London.Sage. Moreover, at the same time, people would watch less cultural programs. This phenomenon could lead to the end of the public TV broadcasting service because people would neglect cultural programs in favor of entertainment programs. This, means, that PBS will no longer insure its educating duty and therefore its role would be questionable. So now, one question can be raised: how will PBS adapt itself to the future in order to stay visible and useful to the viewers? [...]

[...] Finally, in a third part we are going to expose the following issue: what will the relevant challenge of this multimedia environment transformation be? First, we want to focus on the consumers' changing behavior concerning TV and so in this part, we are going to look at the consumers' demands regarding TV and Medias. First of all, we can notice that today (and in the future also), consumers know exactly what they want and what they don't want. For example, they don't want so many TV commercials; they are getting fed up with these commercials. [...]

[...] We can speak here about time, place, control, money and attention shifting, [ Gerd Leonhard, 2008], (media futurist end of control, the people formerly known as consumers and the future of Boradcasting”). Time shifting: people want television when it suits them. For instance, they want their programs to start at a convenient time for their schedules and not to adapt their schedules to the programs Place shifting: people want television the way they want it and where they want it. [...]

[...] Today, you can find in the same apparel TV program broadcasting, radio channel, and internet access to social network or newspaper apps. Thus you can decide, and be the only one who chooses what, when or where you're gone be able to be expose. (Jason Kilar. February Media Shift future of broadcasting (according to Hullu However, nowadays, people are more likely to move around and be more active; consequently they are not obviously able to hold with the initial scheduling; so in order to counteract this time-shifting problem a lot of technologies enable the viewers to shift the viewing time thanks to simple acts. [...]