Who influences whom ? TV or the audience ?

Résumé du document

Who influences whom? In the sphere of media, this question remains crucial to understanding everything related to it (TV, radio, cinema etc.). We will thus examine this topic in order to determiner who the rulers are in the sphere of TV, the channels or the audience? Who determines programs? In the first part of this document, we will scan the programming logic through an analysis of US TV and in the second part we will illustrate this topic with case studies or thrillers (Colombo), and comedies (Bewitched). This will lead us to try and answer the question: who influences whom?

Extraits

[...] Nevertheless, except from rare exceptions, in the majority, the influence is a double sword : on the one hand , TV influences its audience with new programs that it broadcasts after having made market studies on the audience's expectations ; and on the other hand, it becomes the opposite because they are the spectators who, by their remarks and the audience role, influence TV . This latter has thus to take into account their thoughts if they don't want to experiment a downfall in the audience . Therefore the question " Who influences whom ? " finds the answer by itself . They both influence one another at different levels but are neverthe'less complementary . [...]

[...] Paris, Ed. Odile Jacob - Froissard (P.). La rumeur: histoire et fantasme. Paris, Belin - Gonnet (J.). Les médias et l'indifférence. Paris, Puf "Politique d'aujourd'hui" - Gonnet (J.). Les médias et la curiosité du monde. Paris, Puf "Politique d'aujourd'hui", 2003. [...]

[...] Why this Success ? " West Side Story " is the paradoxical peer of musicals movies, a masterful screen translation of the successful Broadway vehicle, it mirrors in dread detail the sauvagery of the hoodlum gangs that infest the city, tells a tender love story, in song and dance, set against Stark Squalor, pleads in earnest the pight of Puerto Ricans in New York, and showers the viewer with technicolor helicopter views of our town that almost stun the spectators' senses. [...]

[...] Who influences whom ? TV or the audience ? Preface Who influences whom ? In the media sphere, this question remains crucial to understand everything related to media ( TV, radio, cine . We will thus examine this topic in order to determiner who the rulers are in the TV sphere : channels or the audience ? Who determines programs ? In a first part, we will scan the programming logics through an analysis of US TV and then in a second part we will illustrate this topic with case studies or thrillers ( Columbo comedies ( Bewitched That will led us to try and answer the question : who influences whom ? [...]

[...] Following that, NBC and Universal asked the authors and Peter Falk if they agreed for the creating of series whose hero would be C. Stangely ; none of them was very enthusiastic . NBC invents then a new programming system for series : the NBC Mystery Movie which broadcasts alternately 3 differents series lasting 90 minutes each : the audience interest was not aroused by the question " who committed the murder " but by " how the cop gonna arrest the guilty ? [...]