The business values of Google

Résumé du document

The below mentioned business values of e-business are considered as the basic and fundamental characteristics of the company ?Google.' The characteristics are as under:
a. Differentiated: The innovation of e-business and its implementation must permit the company to provide a differentiated product from that of its competitors.
b. Competitive cost structure: The Company has not reserved a specific place for its customers. Thus, it becomes increasingly difficult to maintain a strong cost structure. Hence, its weakness.
c. Attractive partnership opportunities: By entering into partnerships, the company can increase its turnover. This new venture is a new technology which can be implemented with the use of e-business. To quote an example of this partnership or merger, Google is presently partnering with eBay.
d. Word of mouth opportunities: As start ups do not publicize their communication, through the main media, the word of mouth process is their best opportunity to be gaining popularity and recognition.
e. Memorable product and name: Once again, as start ups are not involved in a detailed communication process, it is essential that they adopt an easy minded name through the e-business process.
f. Attractive product to entice partnering or a merger: These companies must possess an attractive product or service in order to attract other companies towards the preparation of a merger or an acquisition.
g. Product evokes emotion: The product or service which is sold by a start up company, must give good feelings or credibility to their customers. In the case of Google, the company gives the image of being a friendly company.
h. Niche market or fragmented industry: Start ups must concentrate and focus their efforts on specific markets through the e-business intervention process.

Extraits

[...] The advantage proposed by this tool is that it changes the structure and the organization in an ingenious way, by obliging the simplification or the cut of projects in segments of small size. This model thus has invaluable advantages in term of quality, exchange between professionals and management of products. It is very rewarding. Light structure At the end of 2006, there was only one manager for 20 employees. The aim was to create an agile, reactive, light and adaptable company. This management allows important economies of scale. [...]

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[...] This algorithm allows the search engine to show the best result when there is a request on Google. In this way, we don't say “make your search on a search engine” but on Google”. As Microsoft with Internet Explorer, Google is inescapable in search engine. A. Ads on the Web The ads on the web which depend on the number of visitors are logically leaded by Google. Indeed the earnings for the group in 2006 were of 6 billion dollar against 3.5 for Yahoo and Only 2 billion for Microsoft. [...]

[...] In this match, Internet Explorer is opposed to Mozilla Firefox. Microsoft is the leader of the market since ever of the web users use Internet explorer which is supplied by Windows. But since few years, IE is criticized for recurrent problems and anti-competition acts. So Mozilla which has signed a partnership with Google (ad of the Google toolbar) is becoming a major competitor. By this way, this market represents a real opportunity for Google. C. Instant Messaging This is the weakness of Google. [...]

[...] Search Engine 8 B. Ads on the Web 10 C. Web browser 10 D. Instant Messaging 10 E. Digital Library 10 II Google's key success factors 10 Balance of power inside the Board of directors 10 The recruitment process 11 The 20% rule 12 Evaluation by colleagues 12 Light structure 12 Organization based on technology 13 CONCLUSION 13 BIBLIOGRAPHY 14 Introduction We can consider the business values of e-business as the following characteristics for the Google's company; Differentiated: the e-business must allow the company to provide a differentiated product than the competitors. [...]