Google AdSense?, to what extent does the concept AdSense revolutionize the advertising on internet?

Résumé du document

The first ad that appeared on the web was posted in 1994 by AT&T on the website HotWire.com. Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of twelve weeks, for a $33 000 budget. This ad was created in the form of a promotional banner. As a matter of fact, since the first fruits on the web; advertising was quickly discovered as a reason to be greatly favored. Advertising is an easy source of financing for websites. All search engines can be considered as sons of "Archie" which was created in 1990 by Adam Emtage, who was a student in the University of Quebec, to search documents on the web. Most of the search engines popular today were originally created by students. Around the same time as advertising, one of the first search engines, YAHOO, was created by American students from Stanford University, (1994) and immediately became the first tool used by internet users. Subsequently, Lycos and Excite were born in 1995 (from students of Pennsylvania and Stanford). In 1995 and 1996, ALTAVISTA (created by a French man for Digital Laboratories) and VOILA (France Telecom) arrived on the internet. Finally, two students from Stanford again- Sergei Brin and Larry Page revolutionized this business.

Extraits

[...] Google AdSense™, to what extent does the concept AdSense revolutionize the advertising on internet? Content I Evolution of the e-advertising Evolution of a recent history The various supports of on-line advertising II Google AdSense: Principles and functioning AdSense : Principles and sources AdWords The AdSense 3 different ways of application web sites Mail boxes AdSense for Search AdSense : Functioning Technique Cost of this service Interests and targets of the promotion What is the Contextual Advertising? Assets III Problems, limits, legal context and competition limits Competition Abuse, fraud Criticism Conclusion APPENDIXES The first ad appeared on the web was edited in 1994 by AT&T[1] on the website HotWire.com[2]. [...]

[...] They use a wide range of traffic generating techniques including but not limited to online advertising They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements". AdSense hosts have the possibility of many choices to personalize ads on their websites: In accordance with their preferences, they could choose the ads' colors and format. [...]

[...] It says that on line advertising must to respect the comfort of navigation of the that “each announcer must to be identified clearly”; and the advertising as well. So, the first electronic ad couldn't' have been possible today. If the electronic advertising is an excellent and not very expensive market; this business is not very easy because of the very bad image of invader that announcers and publicist have. It's quickly, the arrival of a multiplicity of spams, floods, spywares and pop up ads on our mailbox and web pages. [...]

[...] In 1995 and 1996, It's ALTAVISTA (created by a French man for Digital Laboratories) and VOILA (France Telecom) which arrived on the internet. Finally, two students from Stanford –again- ; Sergei Brin and Larry Page are going to revolutionize this business For almost 14 years, advertising has progressed in a colossal way; with many new advertising concepts. Google is at the origin of many of these concepts. I Evolution of the e-advertising Evolution of a recent history After few years; after the first banner in US, in 1994; the quantity of ads increased. [...]

[...] “Netgravity” presents the first management system of servers of advertising for web sites. It's also the arrival of the first interactive advertising: the Pong game for Hewlett Packard and finally the launch of the first version of Flash by Macromedia. In 2000: Development of the pop up and rectangles in Flash. 2001: The American IAB (Internet Architecture Board) defines standard sizes as the rectangle or the skyscraper. BMW uses a new technology to identify the speed of connection of the Internet users and offer them alternatives of advertising sizes formats if they are below or at the top rate. [...]