E-Business: Market entry strategy for Skype in Morocco

Résumé du document

E-Business : Market entry strategy for Skype in Morocco (titre original) Since the integration of internet and new technologies of information and telecommunication in the every day life of companies, huge opportunities had appeared. These opportunities are even more important since the new technologies are available to the final consumer. It has dramatically enlarged possibilities of communication and the number of business that could build their core activities around these technologies. The revolution had begun among companies. The new technologies of information and communication allows businesses to reach more people, every where in the world. It had enlarged their business area and the number of potential customers. The scale in planning a business had been review. For B to B activities, the new technologies allow faster information, available anywhere with the same quality, without loss whatever the distance between two of them.

Extraits

[...] This country is then the best target we could find in this region of the world. Moreover, Morocco offers one of the best legislation conditions to run an Internet business, after Tunisia, Morocco is the most modern legislation framework of North Africa. It owns legislation on online business; it owns its own certification authority regarding online data; and its authority for the costumers' protection (ANRT). Tunisia goes beyond Morocco as it has institute a law to protect private data in 2000. [...]

[...] The new technologies of information and communication allow businesses to reach more people, everywhere in the world. It had enlarged their business area and the number of potential customers. The scale in planning a business had been review. For B to B activities, the new technologies allow faster information, available anywhere with the same quality, without loss whatever the distance between two of them. a. Strategy and the new economy of information The NTIC in the every day life businesses had a huge impact on the applied strategies. [...]

[...] Sources: National Agency for the regulation of Telecommunications, Kingdom of Morocco Information technologies observatory The main reason not to have a home computer is that this is too expensive for of the population. This is interesting that only says that they don't need it at all and don't see the interest in possessing a private computer. This means that the population in majority feels the need for a computer but can't afford it. There is high a high potential in this part of the population regarding all the usage of a computer which also refers to the Internet access and usage in the every day life. [...]

[...] The most interesting information comes from the fact that once the companies are equipped, there is a real willingness to makes people evolve with this technology as the proportion of increase concerning the training budget follows the tendency of the equipment with internet access. There is a strong will of education and improving the efficiency of employees. We have to notice that Morocco is part of the North African country which has established a clear e-strategy applied to businesses and other important domains of the country. Sources: National Agency for the regulation of Telecommunications, Kingdom of Morocco Information technologies observatory This graph reinforces the observation done above: 84% of business' connection to Internet is an ADSL one. How could Skype enter the market? [...]

[...] To speed up the adoption and information on new techniques has the consequence of incessant and constant pressure to innovate. In these circumstances, Skype is a disruptive innovation. A disruptive innovation is a technological innovation, product or service that overturns the existing dominant technology or product. The following graph helps to understand at which level the disruptive technology is positioned in the innovation environment. Source: power point presentation Rohini ROA-BOCHATON may 2007- ISEG- e-business course When incumbent technologies begin to over serve customers' requirements, disruptive technologies often begin to address customers' lowest requirements. [...]