George Lois - America's master communicator

Résumé du document

George Lois triggered the innovative and populist changes in American culture along with the concept and prototype design for the New York supplement for the Herald Tribune. MTV was an abject failure and people were laughing at the idea of a 24 hour rock and roll station talking to kids. Music publishers insisted the MTV concept could kill their business. Record companies swore they would never produce music videos.

Extraits

[...] GEORGE LOIS 1. The Man George Lois, America's master communicator He triggered innovative and populist changes in American culture. He created the concept and prototype design for the New York supplement for the Herald Tribune. He made a failing MTV a huge success. He made the totally unknown Tommy Hilfiger immediately famous with just one ad. He saved USA Today from extinction. He created the winning ad campaigns for four U.S. [...]

[...] Advertisers considered it a joke. Lois was asked to do an emergency campaign Lois took the MTV logo and put tongues in them and all kinds of visuals inside the logo at the end of the commercial, the voiceover said: "If you don't get MTV where you live, call your cable operator ad say it was then cut to Mick Jagger shouting into a telephone want my It was a real success: in each city, thousands of people called moments after viewing the commercial and screamed for their MTV! [...]

[...] Senators. The only music video he created won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world : inducted into the Art Directors Hall of Fame, The Copywriters Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts The Big Idea 85% of all advertising is invisible: not good enough to win your attention 14% of all advertising is terrible ugly, stupid, patronizing, demeaning: better than being invisible; might get your attention is terrific advertising "These percentages are the seasoned speculations of creative mavericks like me whose entire careers have been in pursuit of the magical who understand that we go about our lonely work on a rising sea of dreadful advertising." look in vain for the big idea, for that one theme or slogan that says it all, that can be played back by the average consumer after one viewing. [...]

[...] Esquire Covers I TAUGHT NIXON TO USE MAKE-UP AND BECOME PRESIDENT” a satirical comment on the 1960 TV debates created by superimposing the photos of makeup artists on top of an original photo of Nixon sleeping on a plane The about-to-be President apparently did not see the humor. He was miffed because of the lipstick. He said it was an attack on his masculinity. ANDY WARHOL DROWNS IN HIS OWN SOUP a symbol Esquire's juxtaposition of the celebration of pop culture The Pop Art movement in America was launched in 1962 Roy Lichtenstein, James Rosenquist, Tom Wesselmann, Robert Indiana and Andy Warhol, who became the best known Pop artist of his time Lois decided to show Warhol drowning in his own soup. [...]

[...] The inspiration for this cover was a joke: a young Bronx housewife is hanging laundry on the roof of her house. She slips and falls, landing head first in a garbage pail. A Chinese laundryman walks by, he sees this woman in the dustbin and looks at her shapely legs. Then he says: “Americans very funny people. In China, good for ten years yet.” Lois explains that, as everyone knows, “Asians venerate age, whereas the new American is through at a way for Lois to laugh at this American sexist culture which always wanted covers. [...]