Comment redorer l’image ternie et vieillissante de la FNAC à travers les réseaux sociaux ?

Thèmes abordés

FNAC, échec de la FNAC, entreprise, heure du numérique, réseaux sociaux, stratégie

Résumé du document

- 18 000 employés dans le monde
- 14 000 employés en France
- 4,1 Milliards d'euros de bénéfices en 2011
- 158 magasins dans le monde -> 85 en France
- 20 % du CA réalisé par la vente de livre

Extraits

[...] Oct. Nov. Déc. [...]

[...] Avr. Mai. Jui. Jui. Aoû. Sep. [...]

[...] Comment redorer l'image ternie et vieillissante de la FNAC à travers les réseaux sociaux ? SOMMAIRE L'échec de la FNAC à l'heure du numérique Analyse de la présence sur les réseaux sociaux : FNAC vs Amazon Quels changements ? Quelle stratégie ? logo_fnac.jpg La FNAC et le numérique : un échec total La en quelques chiffres logo_fnac.jpglogo_fnac.jpg employés dans le monde employés en France 4,1 Milliards d'euros de bénéfices en magasins dans le monde  85 en France du CA réalisé par la vente de livre h-4-1807705-1259076056.jpg Une concurrence féroce Capture d'écran 2013-01-14 à 13.50 .59.pnglogo_fnac.jpg La : un déclin lentement mais surement logo_fnac.jpg Arrivée d'internet et d'Amazon avec son service de livraison gratuit et performant La FNAC réponds en retard avec un service inférieur Lancement d'iTunes qui annonce le déclin de la vente physique de CDs La FNAC réponds avec un système de téléchargement non performant et non compatible avec l'iPod Lancement des liseuses numériques avec le Kindle d'Amazon qui est un franc succès La FNAC réponds avec son Kobo avec un système moins complet et moins attractif logo_fnac.jpg La 10 ans auparavant, c'était : logo_fnac.jpg Un lieu unique combinant livres, musiques, vidéos, matériel high-tech, etc. [...]

[...] Une stratégie social media actuelle inefficace Une faible influence sur le web, en partie due aux différents échecs (Fnac Music, Kobo, etc.) Créer, Une présence multicanal mais avec un faible taux d'engagement Ré-activer tous les leviers de communication web 2.0 Quels objectifs au travers des médias sociaux? Construire et dynamiser l'image de marque Acquérir de nouveaux abonnés et créer le buzz Maximiser le taux de conversion sur le site web Une cible identifiée Les 25 / 34 ans Amateurs de culture Urbain CSP+ http://www.guide-telemarketing.be/wp-content/uploads/2012/03/Cible.jpg Stratégie d'acquisition et de fidélisation Identifier les listes culturelles de chaque réseaux sociaux à suivre afin de faire la promotion des produits aux amateurs de culture Insérer un encart Social Media dans la newsletter Offrir un code promotionnel à chaque nouvel abonné Création d'un blog relié aux réseaux sociaux Création d'un SAV sur les médias sociaux Stratégie d'acquisition et de fidélisation (suite) Création d'une e-boutique sur Facebook Faire de la publicité via Facebook Ads Communiquer aux travers de tweets sponsorisés Construire l'image de marque sur les médias sociaux Dynamiser Créer Supprimer http://img.clubic.com/02885294-photo-logo-facebook.jpghttp://missparfaite.files.wordpress.com/2012/02/twitter.jpghttp://cache.20minutes.fr/img/photos/20mn/2011-08/2011-08-05/article_GooglePlus2.jpgdata:image/jpeg;base64,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data:image/jpeg;base64,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data:image/jpeg;base64,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