Internship report Account Manager

Résumé du document

What I really like during this internship is the diverse missions I got assigned to. Indeed, the range of missions that were given to me were quite broad and it allowed me to have a wide vision of the day-to-day job in a fast-growing company like S4M.

Extraits

[...] First, I learned a lot about the advertising industry. Indeed, my internship really immersed me into the sector and my different missions allowed me to understand the different actors and how it works. From the outside, we don't really understand the specificities of the advertising industry and I really get this knowledge during the several months at S4M. Indeed, I was able to develop this knowledge thanks to my interactions with my colleagues that were very keen on teaching me the process, explaining the right ways of working and the different roles in the sector. [...]

[...] My colleagues did notice this and congratulated me for it. This is the kind of compliments that give me even more interest in following the classes and taking the most out of it. Conclusion : To conclude, I really enjoyed my internship at S4M because the missions were interesting and diverse. I was able to show how implicated I was in my job by integrating me rapidly into the S4M teams and by learning the codes and language that apply specifically to the advertising sector. [...]

[...] I was very cautious during this step to avoid any mistakes that could put at risks the campaigns. During the campaign: After this pre-campaign phase, I was also responsible to make a follow-up of the campaign to verify that everything was on track and moving in the right directions. A simple mistake during the set-up phase would impact the campaign and keeping a vigilant eye during the campaign was important. I was following the KPIs of the campaign (delivery of the number of impressions, etc.) to make sure they were aligned with what the client originally wanted. [...]

[...] During all the duration of my internship, I was monitoring the competition in the advertising industry. I was checking competitor's solutions and see their new offers in order to be able to adapt our product and commercial offers. In the mobile advertising industry, it is very important to be up to date as it is one of the key reasons for a client to choose you over a competitor. So, I was making reports and benchmark of the competition to see where S4M was positioned in the industry. [...]

[...] More than just a communication strategy on how to best reach the objective of the client, I also had to think about which target we should focus on depending on the product and the brand promoted by the client. That was really interesting to see and participate in this process of creation of the mobile communication strategy. I had the chance to have different clients and it was interesting to see how different the objectives were. I noticed that they vary completely from one brand to another. Operational missions: Before the campaign: Once the communication strategy had been established, I was in charge of handling the campaign set-up. [...]