Media, culture & society

Thèmes abordés

Media - Media content - Cultivation theory - Wireless communication - Xerox machine - Cellular phones - Radio - McLuhan

Résumé du document

McLuhan's Main Points
1.Our environment is comprised of different forms (technologies) of media,which change over time.
2.Form is more important than content because form affects both our bodies and minds unconsciously.
3.When these forms change, people change in fundamental ways that are largely unconscious.
4.Of some human faculty-psychic or physical
5.The wheel is an extension of the foot.
6.The book is an extension of the eye.
7.Clothing is an extension of the skin.
For McLuhan, form is more important than content.

"Media are extensions of ourselves" (Quote)
-All media are extensions
-He originally used the word message but
-Message or massage?
-For McLuhan, it is both also liked the way massage implied that we are comforted, in a kind of sensual way; by the way media work as environments.

How were humans different before...
1.The mechanical clock... (13th century)?
2.The Gutenberg press (mass printing, 1439).
3.The electric telegraph ( get information from a large scope)(1837)
4.Wireless communication radio (1896)?
5.Transcontinental airmail (1929)?
6.Television?
7.The Xerox machine/photocopier?
8.The internet/WWW?
9.Cellular phones/ text messages/sms?

Extraits

[...] Microsoft According to the clip that we have seen, themes as Fear Mongering, Manufacturing of Consent. MANUFACTURE OF CONSENT 1. Creating illusions and disillusion, artificial needs Led by hierarchy Revolt leads to nothing Walter Littman Gaining support 6. Spared heard o Walter Liftman gives us another view of the democracy. Convinces people on what is best for them. Achieved by drowning in information, by voting and creation of fear. FEAR MONGERING o Implies the promotion of fear in the media. Images/pictures in France that are scary are: 1. Unemployment 2. [...]

[...] After the war, there were debates on who should control the press. o 1922 ( Radio revolutionised media. There were forceful debates. o 1940 ( World War II; German occupied France (mainly the North of France), and press was prohibited. o 1944 ( Ordonnances de o Television was decided to be controlled by the public. o 1984 ( Canal+ was the first private channel (cable). o 1986 ( First public channel TF1 was launched (privatised). French media is dominated by several large corporations: 1. [...]

[...] ANALYSIS OF GENDER IN MEDIA o TOUGH GUISE (Film) o Violence, Media and the Crisis in masculinity (Film) In this clip, men are meant to be: o Physical o Strong o Independent o Skill o Athletic o Tough o Culture expects: narrow box o Where do they learn this ( media, dominant power o Boxers, martial artists o Violent masculinity as a cultural norm o Consequences: being a man being violent, o Violence is cyclical MASCULINITY IN DISNEY FILMS o Sexism strength and dominance o Battle between two men, who is the better man o Stereotypes MICKEY MOUSE MONOPOLY o Helpful to a child imaginary world o Shape children's imagination o Belief systems about race, class . o Media socialises us o Girls: well shaped, eye lash . o Use of the body to get what they want 1. Does Disney shape the future children? 2. [...]

[...] Media, culture & society What is the difference between media form and media content? Form(how something is being transmitted or received Content( what is transmitted. Marshall Mc Luhan: don't know who discovered the water but it is not the fish” medium is the message” McLuhan's Main Points 1. Our environment is comprised of different forms (technologies) of media,which change over time Form is more important than content because form affects both our bodies and minds unconsciously When these forms change, people change in fundamental ways that are largely unconscious Of some human faculty-psychic or physical 5. [...]

[...] o How far would somebody go under pressure and authority? Focus on the questions below: o How far will TV go? o How far would you go for your boss During the exams for the ESSAY: o Show Critical Thinking, do not repeat what has been said, read or seen in class . o Read 1984 thoroughly . o Read petit cours d'auto-defense intellectuelle” in the polycops. o See the film Century of the Self” on You Tube. o Read/See: Chomsky & Cie (2008) o Mediaed.org o La Société du Spectacle. [...]